April 19, 2007 09:00 ET

Zango Has Advertisers Covered at ad:tech San Francisco

Online Media Company to 'Blanket' Advertisers With Opportunities at Interactive Advertising Event

BELLEVUE, WA -- (MARKET WIRE) -- April 19, 2007 -- Zango, an online media company that provides free, sought-after videos, games, music, tools and utilities, will share its unique Time Shifted Advertising(SM) model with marketers next week at ad:tech San Francisco, the leading interactive advertising and technology conference. The ad:tech gathering runs April 24-26.

In addition to demonstrating Zango's desktop advertising opportunities, company representatives will highlight its industry-leading best practices for the downloading of software over the Internet and "Content Economy" vision of automating and monetizing relationships between content providers, Web publishers and advertisers of all sizes, while delivering the entertainment experiences consumers desire.

"With Zango, advertisers get access to one of the world's largest online advertising networks," said Daniel Todd, president of Zango. "That's not a 'blanket statement'; our network is comprised of 20 million opt-in consumers, more than five million of whom access Zango's library of more than 100,000 pieces of content each and every day. We give thousands of advertisers the opportunity to reach this vast audience at the time they are most likely to be making a buying decision by shifting the delivery of ads to the most relevant time, which by definition is not the time they are actively enjoying a great video or game."

Desktop advertising is rapidly becoming more and more mainstream, although only Zango time-shifts the delivery of ads. Standards clearly setting out appropriate behavior in the online downloadable software space in recent months have helped bring welcome clarity to the desktop industry.

"Desktop advertising used to be a free-for-all," said Christine Varney, a partner in Hogan & Hartson LLP's Washington, D.C. office and a featured speaker at ad:tech San Francisco. "It's not anymore. Thanks to the efforts of the Federal Trade Commission, the New York attorney general's office, TRUSTe and, most recently, the reintroduction of federal anti-spyware legislation, those days are behind us. Simply put, there's never been a better time for advertisers to venture into the desktop advertising arena."

Ms. Varney is a former FTC Commissioner and currently head of the Internet practice group at Hogan & Hartson. She also serves on the Board of Directors of TRUSTe. Her clients have included eBay, Fox Interactive Media/MySpace, Zango, DoubleClick,, Netscape, and RealNetworks.

Ms. Varney will speak on the first day (April 24) of ad:tech beginning at 12:15 p.m. as part of a session entitled: "Dispatch from DC: Big Brother is Watching." The session's focus is on what is happening in Washington, D.C., including proposed legislation and policy shifts that could impact the interactive media and marketing industries.

Media Note: Members of the media attending ad:tech San Francisco are invited to schedule an appointment with Zango's CEO Keith Smith and/or president Daniel Todd, and Hogan & Hartson's Ms. Varney to discuss Zango, the online downloadable software industry and online advertising in general. To schedule an appointment, please contact Cory Magnus at 425.279.1205 or Members of the media are also encouraged to stop by the Zango booth #5543.

About Zango

A pioneer of what we call the Content Economy, Zango, an online media company, fulfills millions of consumers' growing demand for free, sought-after online videos, games, music, tools and utilities, giving those consumers greater choice and control over when, where, and how they access that content. Zango's vision enables content creators to monetize and distribute their content, provides publishers access to valuable and unique content as well as a way to make money from their web traffic, and delivers to advertisers industry-leading ROI through time-shifted ad delivery by engaging more than 20 million consumers precisely when they are most likely to make a purchasing decision. Committed to safe and ethical practices, Zango welcomes more than 200,000 new opt-in consumers every day. For more information, visit

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