SOURCE: Zango

March 14, 2007 09:00 ET

Zango.com Rolls Out Enhanced Features

Release of Enhanced Features Makes It Possible for Users to More Easily Interact With Zango's Vast and Growing Library of Free, Sought-After Online Videos, Games, Tools and Utilities

BELLEVUE, WA -- (MARKET WIRE) -- March 14, 2007 -- Zango, an online media company, today announced the release of several enhancements to its www.zango.com site, all designed to give users an improved, more feature-rich content experience.

The Zango Network, one of the Internet's largest, reaches 20 million consumers globally and provides free access to more than 100,000 pieces of digital content (online videos, games, tools, utilities, and more). To assist users in accessing and interacting with this content, Zango.com now offers content updates on the hour, the ability to view popular tags, and suggestions on additional content related to what the user is interacting with.

"All of these enhancements help us better serve and entertain our user base," said Daniel Todd, president of Zango. "A new-release movie is better with stadium seating and state-of-the-art sound. Zango.com is better with more robust tagging, social bookmarking, and the 'if you liked that, you'll love this' suggestion features. Specifically calling-out 'just added' content is also a great way to spotlight the hottest and newest videos, games, and other material."

Zango consumers join the Zango Network by opting in to see targeted, time-shifted ads in return for receiving access to more than 100,000 free online videos, games, screensavers, and other pieces of content. The process is simple and straightforward. Before a consumer installs Zango's desktop advertising software, he or she sees a complete and conspicuously disclosed, industry-leading plain-language notice and consent request message. The message explains the basic value proposition -- namely, that interesting and entertaining content is available without a subscription or membership fee, paid for by advertising. Zango's software does not collect personally identifiable information (PII), ever.

About Zango

A pioneer of what we call the Content Economy, Zango, an online media company, fulfills millions of consumers' growing demand for free, sought-after online videos, games, music, tools and utilities, giving those consumers greater choice and control over when, where, and how they access that content. Zango's vision enables content creators to monetize and distribute their content, provides publishers access to valuable and unique content as well as a way to make money from their web traffic, and delivers to advertisers industry-leading ROI through time-shifted ad delivery by engaging more than 20 million consumers precisely when they are most likely to make a purchasing decision. Committed to safe and ethical practices, Zango welcomes more than 200,000 new opt-in consumers every day. For more information, visit www.zango.com.

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