June 05, 2009 14:37 ET

ZAP Retains the Investor Relations Group

Active Investor and Media Outreach to Further Build Company Awareness

SANTA ROSA, CA--(Marketwire - June 5, 2009) - Electric vehicle pioneer ZAP (OTCBB: ZAAP) ( has retained the Investor Relations Group (IRG), a highly recognized, thirteen-year-old corporate communications firm based in New York City, to serve as its investor relations and public relations firm.

"We believe this to be an opportune time to engage a public relations and investor relations team," said Steve Schneider, CEO of ZAP. "Fundamental changes are occurring in government policy and popular thinking as they relate to the automobile industry and carbon emissions.

"With that as a backdrop, ZAP recently unveiled our electric truck wheel motor technology and look forward to expanding our U.S. manufacturing capabilities with a production facility location in Kentucky.

"As we pursue our vision to grow the company into an electric transportation industry leader, IRG will play an integral part in communicating our progress to shareholders, the investment community, the media, and the public at large."

The IRG team will use proprietary competitive analysis strategies and extensive databases to target the broad scope of the investment community, including portfolio managers and analysts. IRG's program will include pre-qualified one-on-one introductions, e-mail to investment professionals that have opted-in for communication, and general traditional outreach. Simultaneously, IRG's public relations department will initiate an outreach campaign to editors, writers, and segment producers of local and national trade and consumer online, print, radio, and broadcast media outlets.

IRG's corporate communications program includes new media and multimedia initiatives that involve the creation of broadcast-ready corporate videos, podcasts, and the creation of social networking, video service, and micro-blogging accounts.

About ZAP

ZAP has been a leader in electric transportation since 1994, delivering over one hundred thousand vehicles to consumers in more than seventy-five countries. ZAP manufactures a line of electric vehicles, including electric city-cars and trucks, motorcycles, scooters, bicycles, and ATVs. ZAP sells some of the only electric city-speed cars, trucks and vans in production today and is developing a freeway capable electric vehicle called the ZAP Alias. For product, dealer, and investor information, visit

Forward-Looking Statement

This press release contains forward-looking statements. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the Company's products, increased levels of competition for the Company, new products and technological changes, the Company's dependence upon third-party suppliers, intellectual property rights, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.

Contact Information

  • Contact:
    The Investor Relations Group
    Investor Relations:
    Rachel Colgate
    Michael Crawford
    Media Relations:
    Laura Colontrelle