SOURCE: Zappli, Inc.

Zappli, Inc.

July 24, 2012 07:00 ET

Zappli Launches InstaBuy™, a Universal 2-Click Mobile Payment Solution for Shopping Applications

SAN FRANCISCO, CA--(Marketwire - Jul 24, 2012) - Zappli, Inc. ( today announced the launch of (, an instant online checkout solution for mobile shopping applications. InstaBuy enables consumers to create a universal account and buy from dozens of retailers in 2 clicks and a few seconds. It eliminates the need for mobile shoppers to fill out lengthy and cumbersome checkout forms, empowering them to make purchases effortlessly. Given the checkout complexity, mobile conversion rates are staggeringly low, despite a massive adoption of mobile devices as a shopping tool. Conversion rates on smartphones are a third of those experienced on PCs and constitute the main impediment to the mobile shopping revolution. When consumers purchase from an online retailer for the first time, they typically spend about 10 minutes entering 200-300 keystrokes, a painful process leading to immense consumer frustration and significant revenue loss for retailers and shopping applications. InstaBuy's streamlined user experience offers the ultimate mobile payment solution to boost conversion rates for comparison shopping engines, shopping websites and mobile applications.

"Buying online using a phone is an absolute nightmare. Users must navigate through non-mobile websites and long forms, almost never making their purchase. InstaBuy solves this problem with its universal two-click checkout." said Philippe Suchet, CEO of Zappli. "Ultimately, we want to enable impulse mobile shopping by making the online checkout as simple and fast as the offline one, without requiring retailers to implement anything." Shopping applications, mobile websites and online retailers can easily leverage the InstaBuy mobile payment system to increase consumer satisfaction, conversion rates and revenues.

InstaBuy features

  • Secure speedy checkout service available for shopping applications
  • Dozens of retailers already supported
  • Two-click purchase using single universal account
  • Retailer inventory available in real-time

Shop Instantly, Anywhere

With InstaBuy, users no longer need to pull out their credit card or enter long forms to complete online purchases. When users find products they want on their favorite shopping apps, they only have to enter their password for security and click to confirm the purchase. InstaBuy's technology does the rest, giving users the unique opportunity to buy whatever they want in seconds. This represents an extraordinary opportunity for shopping portals and retailers to convert casual browsers into active buyers.

About Zappli

Zappli, Inc. is a San Francisco-based corporation whose vision is to deliver solutions that tap the power of the web and mobile devices to create seamless shopping experiences for consumers. Its team is backed and managed by serial entrepreneurs and e-commerce/payment experts.

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