SOURCE: dynaTrace


January 27, 2010 08:00 ET

Zappos and dynaTrace Host Webinar to Educate Software Developers on Best Practices for Optimizing High-Volume e-Commerce Environments

BOSTON, MA and LINZ, AUSTRIA--(Marketwire - January 27, 2010) - dynaTrace, the innovator and emerging leader in application performance management (APM), and Zappos, a leader in online apparel and footwear sales, today announced a free educational Webinar for developers, QA engineers and application architects. dynaTrace and Zappos will share insight on the performance challenges inherent in high-volume application environments. The Webinar will also provide results from Zappos' work with dynaTrace's Continuous APM solution and lessons learned for effectively designing and testing large e-commerce Web sites.

Zappos is a leading billion-dollar e-commerce company, known for selling shoes and its unique corporate culture, which is a key driver of the company's success. The Web site, as the first interaction between Zappos and its customers, must run at optimal performance to ensure the best customer experience. This goal aligns with the company's culture and primary core value, which is to 'deliver WOW through service.' processes over 60,000 purchases a day and scales to millions of users daily. Any performance problems could greatly hinder the user-experience. During the Webinar, Zappos will discuss the challenges they faced with a recent site re-architecture using Enterprise Java and improving performance in high-volume ecosystems. Company representatives will also share recommendations for how to effectively design and test applications, and provide specific results that Zappos' QA and development teams experienced with dynaTrace.

Thursday, January 28, 12:00pm ET

"How an e-Commerce Leader Drives Revenue and a 'WOW' Customer Experience with dynaTrace"

Participants: Kevin Charlton, QA manager,; Ryan Quinn, lead performance engineer,; Andreas Grabner, technology strategist, dynaTrace Software

Sign up link:

In addition, every attendee will receive a complimentary copy of Aberdeen Group's recent research, 'Optimizing Web Application Performance.' Authored by Jeffrey DeBarros, the report provides guidance for companies who want to optimize the performance of their Web applications by discussing specific strategies, internal capabilities and technologies currently available.

For more information on dynaTrace and its continuous APM solution, please visit

About dynaTrace software Inc.

dynaTrace is the innovator and emerging leader in application performance management (APM). The company offers the only continuous APM system on the market -- one that can monitor all transactions at all times and one that is used by all key contributors to application performance -- architects, development, test and production. Industry leaders such as UBS,, Renault, EnerNOC, Fidelity, and Thomson Reuters use dynaTrace's patent pending technology to gain deep visibility into application performance, identify problems sooner and reduce the mean time to repair issues by 90%. Leading companies rely on dynaTrace to proactively prevent performance problems from happening and quickly resolve those that do occur -- saving time, money and resources. dynaTrace can be found online at

Contact Information

  • Press contacts:
    Amy Robinson / Katie Eakins
    LEWIS PR for dynaTrace
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