November 16, 2011 11:30 ET

Zappos Founder Launches Latest Venture: RNKD, a Universal Loyalty Program for Clothes and Accessories

RNKD Lets You Earn Real-World Rewards Based on What You Already Own

SAN FRANCISCO, CA--(Marketwire - Nov 16, 2011) -

Core News Facts:

  • RNKD, launching in beta today, is an online platform and mobile app designed to reward you for sharing what's in your closet.
  • With RNKD, you can get the perks you deserve based on your existing closet and earn rewards for future purchases. Instead of receiving discounts after buying new items, you are granted VIP access with discounts and deals for things you already own.
    • By referring friends, "liking" photos and uploading photos of your clothes and accessories to RNKD, you earn points, badges and discounts.
    • You can browse profiles to see what others are wearing and discover new brands.
  • Founded by the visionary behind Zappos, Nick Swinmurn, RNKD is the first universal loyalty program that creates a direct relationship between you and your favorite brands online. On the RNKD platform, discounts and perks are used as a reward for past behavior and loyalty, rather than as a brand's first impression.
  • RNKD was built on the idea that past user behavior is a better determinant than a "wish list" for what you will buy next. With RNKD, brands will be able to better reward you for future purchases by analyzing what you already own.
  • To get started on RNKD:
    • Go to and create a login (via Facebook or email) and/or download the RNKD iPhone app at
    • Build your profile: index your closet on RNKD by uploading photos of clothes and accessories to earn points.
    • Follow friends and compete for a better RNKD score: get rewarded by brands for uploading photos on RNKD.
    • Discover new brands: browse other people's closets on RNKD.
    • Build relationships with your favorite brands: showcase items you own and love.

Nick Swinmurn, Founder & CEO, RNKD
"Every consumer has favorite brands and stores they are loyal to, but most have never been recognized or rewarded for their purchases. In today's world of daily deals, everyone is given the same access to offers -- RNKD's vision is to let retail brands modulate their sales structures to reward loyal customers versus giving fly-by-night consumers a good deal just because they have a computer and access to the net. If you buy more shoes from Nike than anyone else -- shouldn't you be given early access to new lines and different pricing than someone who is trying the product for the first time and may never buy again? "

About RNKD:
RNKD is a website and mobile app that acts as a universal loyalty program and rewards you for sharing what's in your closet. Unlike other sites that require you to make all the effort and give you nothing in return, RNKD is a fun way to earn VIP status, discounts and rewards from the brands you love by telling them which products you already own. RNKD was founded by Zappos Founder Nick Swinmurn in 2011 and is headquartered in Silicon Valley. To start connecting with your favorite brands, visit

Contact Information

  • Contact:
    Paige Thelen
    Inner Circle Labs for RNKD
    Email Contact
    (415) 684-9404