SOURCE: Zatista


October 05, 2009 08:01 ET

Zatista Opens Online Marketplace for the Everyday and Emerging Art Collector

Feature-Rich Marketplace Helps Buyers Skip the Pretense to Explore and Find Original Art in a Casual, Comfortable Setting

PHILADELPHIA, PA--(Marketwire - October 5, 2009) - Today Zatista (, an online marketplace that connects people in search of high-quality, original art with unique, affordable works from all over the globe, announced it is now open to the public. Launched in beta earlier this year, the site now features close to three thousand distinctive works created by emerging and established artists from more than 20 different countries.

Zatista helps demystify art and makes it accessible to everyday people, providing several unique tools to allow people to explore and discover what they truly like. For example, Zatista's patented Art Explorer shows buyers similar works and styles they may enjoy, based on images they express interest in using the tool. Visitors can narrow their search by style, medium, size, color or price, and zoom in to get a better sense of the texture and detail in the work. Art 101 helps educate new buyers on the basic terminology and top questions involved in making an art purchase. Lastly, Zatista's "See in a Room" feature allows prospective buyers to virtually position a piece of artwork in a typical living space, to see what it will look like at home.

"We wanted to give people a way to find affordable, original art they like in a non-stuffy setting," said Pete Borowsky, founder and CEO of Zatista. "Many people end up decorating their homes with prints from chain stores because they can't find original art in their price range or they feel intimidated walking into a local gallery. Zatista helps those people find what they're looking for from the comfort of their own homes."

Zatista's inventory is "lightly curated" to ensure a good mix of styles, media types and price points. Photography, painting, drawing, digital and mixed media selections range from $25 to $20,000, although most pieces are priced well under $1,000. Prices are displayed front and center, making it easy for buyers to find art that speaks to their style without breaking their budget. A Buyer Guarantee provides a safe shopping environment, allowing buyers to return a work if for any reason they are not satisfied.

For artists and galleries, Zatista provides a simple, cost-effective way to build an online presence and reach a global marketplace of buyers. The site has no membership or listing fees. Once a piece is sold, the company takes a small percentage of the sale price -- a much lower commission than that of a typical offline gallery.

"The Internet has made it possible for people to find more original art, but navigating the oceans of junk to find something appealing is something most people don't have time for," said Borowsky. "Zatista does that work for them, bringing high-quality, affordable art to those who are looking for it today."

About Zatista

Zatista's online marketplace connects people in search of high-quality, affordable, original art with unique works from all over the world. The site offers nearly three thousand unique works of art from more than 20 countries in a wide variety of styles, media and prices. An expansive selection, features tailored specifically to discovering and buying art, and a clean, elegant design add a level of convenience previously unavailable to art buyers, making Zatista the go-to online destination for fine and contemporary art and photography.

Contact Information

  • Media Contact:
    Ali Croft
    Just Drive Media
    (510) 932-1878
    Email Contact