SOURCE: Zave Networks

Zave Networks

Zave Networks

June 22, 2009 07:00 ET

Zave Networks and Scanbuy Announce Partnership to Provide Consumers Easier Access to Coupons Through Mobile Devices

Consumers Discover and Capture Discounts and Coupons With Their Cell Phones and Redeem Them at Retail Using Loyalty Card

KANSAS CITY, KS and NEW YORK, NY--(Marketwire - June 22, 2009) - Zave Networks, a leading digital incentive and information management company, and Scanbuy, Inc., a global leader in mobile barcode solutions, today announced a partnership to offer consumers an easier way to access discounts and coupons wherever they go.

This partnership aligns Scanbuy's ScanLife™ mobile barcode technology that allows users to capture a 2D barcode via their camera phones, and Zavers, Zave Network's incentive network that replaces cumbersome paper coupons with an easy-to-use, data-rich platform digitally linking consumers, manufacturers and retailers. Together, the ScanLife and Zavers solution will make it easier than ever for consumers to find coupons, save them to their Zavers account and redeem them at participating retailers.

Here's how it works:

-- A consumer uses the camera on their cell phone to take a picture of a ScanLife 2D Barcode that represents a manufacturer's coupon and that has been placed in an advertisement, billboard or in-store display.

-- The ScanLife application in the phone will automatically launch the customer's browser directly to the Zavers mobile site, which will display the online coupon.

-- From there, customers can save the coupon to their Zavers account, allowing them to redeem it by swiping their existing loyalty card at any participating retailer.

"We are enabling the next generation of 'discounts and coupons.' There is enormous growth in the digital incentive market because consumers continue to look for easy and convenient ways to save money, and advertisers look for better measurement of promotional spending. Zavers is uniquely positioned to drive the industry forward," said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. "We are impressed by how easy Zavers has made it for consumers to save using a variety of access methods, and the ScanLife application should add another simple way to access coupons from physical media."

ScanLife can be used on more than 250 million mobile phones worldwide and supports all major operating systems, including Android™, BlackBerry™, BREW™, iPhone™ OS, Java™, Symbian™ and Windows™. In addition, the ScanLife application is pre-loaded in certain regions by leading wireless manufacturers, such as LG, Nokia and Samsung.

"We are excited about our partnership with Scanbuy because their innovative ScanLife solution makes it incredibly easy for consumers to access information and content wherever they find it," said Thad Langford, President and CEO of Zave Networks. "The combination of Scanbuy's access method and the Zavers incentive platform will make it easier than ever for consumers to save money on the products they want, while offering media companies and marketers unprecedented measurement on which of their campaigns are leading to retail sales."

About Zave Networks

Zave Networks, founded in 2006, is based in Kansas City, Kan. The company's mission is to transform the experience of developing, using and measuring incentives for the manufacturers who create them, the retailers where they are redeemed, the consumers who use them and for partners who want to expand the use of incentives beyond the limitations of traditional delivery vehicles. For more information, visit www.zavenetworks.com.

About Scanbuy

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a mobile application, Code Registry, Code Clearing House and Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, France, Spain, Italy and Denmark. Media companies and marketers use the solution to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices. Founded in 2000, Scanbuy has a strong and growing intellectual property base in 2D barcode technology. For more information on Scanbuy, please visit www.scanbuy.com or www.scanlife.com.

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