SOURCE: Zazzle


November 23, 2010 18:34 ET

Zazzle and Santa Claus Announce Partnership to Make Custom Gifts for Christmas

Zazzle Factory Now "Auxiliary Santa's Workshop" for 2010 Christmas Season

REDWOOD CITY, CA--(Marketwire - November 23, 2010) - In a groundbreaking new deal, Zazzle, the world's leading platform for quality custom products, and Santa Claus, the world's foremost gift giver and CEO of Christmas, today announced that the Zazzle custom products factory in San Jose, California will serve as an official "Auxiliary Santa's Workshop" throughout the 2010 Christmas season. All requests for custom gifts sent to the North Pole this year will be rerouted to Zazzle's factory, where the custom gifts will be made by Zazzle employees. The arrangement marks the first time in history that Santa's Workshop has diverted a portion of its volume to a partner company for fulfillment.

The deal is expected to fill a major hole in Santa's Christmas operations. Santa's main factory in the North Pole was designed several hundred years ago to manufacture mass quantities of popular gifts. But in recent years, more and more children send letters to Santa requesting custom gifts which cannot be manufactured by Santa's traditional Elfish workforce without causing major disruptions to efficiency. Zazzle, however, has made it their mission to offer all of the world's custom products on their platform, and their unique focus since 2005 has been to make extremely high quality custom gifts for children and adults all over the world.

Supporting Quotes
"I am absolutely thrilled to launch this new partnership with Zazzle," said Santa Claus, CEO of Christmas. "With the rising popularity of custom gifts over the past couple of years, my elves at the North Pole factory have had difficulty keeping up with demand. This new partnership with Zazzle means Becky will get that custom Tinkerbell sweatshirt she wants, and Timmy -- who has been on the nice list for years, by the way -- will get the awesome Star Wars skateboard he asked for. HO HO HO!!!"

"We've long recognized the popularity and power of custom gifts to amaze and delight both gift giver and gift recipient," said Robert Beaver, CEO of Zazzle. "Enabling Santa Claus to give kids of all ages exactly what they want for Christmas is a thrill for all of us here at Zazzle. From custom iPhone cases to custom sneakers, custom t-shirts to custom binders, Zazzle is the best place to find or make custom gifts for everyone on your list this year!"

Additional Information
Blitzen, a reindeer and long-time member of Santa's prestigious Sleigh Team, will spend a residency at the Zazzle factory this holiday season to monitor the partnership and ensure a smooth integration. Blitzen, known for his tremendous speed and nose for great value, will be kicking off Zazzle "Blitzen Deals" this Black Friday. More information can be found here:

About Zazzle
Zazzle is the world's leading platform for quality custom products. Zazzle's proprietary technology enables individuals, professional artists, and major brands, including Disney and Hallmark, to create and offer billions of unique products for customers worldwide. Zazzle's rapidly expanding product base covers every topic imaginable and includes customized t-shirts, business cards templates, and personalized invitations in addition to a variety of other custom gifts. Upon creation, products are instantly and accurately visualized on the site and offered in the Zazzle marketplace. When ordered, each product is made on-demand, typically within 24 hours. Launched in 2005 and based in Redwood City, California, Zazzle's vision is to redefine commerce, powered by the world's imagination.

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About Santa Claus
Santa Claus, also known as Saint Nicholas, Sinterklaas, Father Christmas, Kris Kringle, or simply "Santa," brings gifts to the homes of good children during the late evening and overnight hours of Christmas Eve, December 24. Santa Claus lives with his wife Mrs. Claus in the North Pole, where he owns and operates Santa's Workshop, a large factory staffed with magical elves who make the toys that Santa distributes using a sleigh pulled by flying reindeer. Santa has no official web presence. 

©2010 Zazzle Inc. All Rights Reserved. Zazzle and its logo are trademarks or registered trademarks of Zazzle Inc. in the United States and other countries. All other trade names mentioned herein are recognized to be the properties of their respective owners.