SOURCE: Zazzle

www.zazzle.com

March 18, 2010 09:00 ET

Zazzle, Artsprojekt Partner With Sony/ATV Music Publishing to Launch Lyrical Inspirations Fan Merchandise Initiative

New, Customizable Products Combine Lyrics From World's Top Songwriters With Original Art From World's Hippest Artists

REDWOOD CITY, CA and NASHVILLE, TN--(Marketwire - March 18, 2010) -  Zazzle, the leading platform for quality custom products, today announced that it has signed an agreement with Sony/ATV Music Publishing, the premier music publishing company with the largest share of radio play in the U.S. market. The close partnership between Sony/ATV and Zazzle and its ARTSPROJEKT brand serves as the power behind the "Lyrical Inspirations Fan Merch" initiative, which will allow artists and fans to create and customize original works inspired by some of the most iconic and popular song titles and lyrics ever.

With this announcement, Sony/ATV joins other leading licensed content creators like Disney, Hallmark and Star Wars that utilize Zazzle's unique on-demand custom manufacturing technology and global marketplace to unlock libraries of content for the masses to customize and purchase -- all with little cost and no risk.

Artists and fans alike are often creatively inspired by popular songs, and the Lyrical Inspirations Fan Merch program presents a special opportunity for artists and fans to work directly with a major music publishing company within a protected system of feedback and compensation. This program gives artists the opportunity to make an incremental return on their work for the life of each design, and gives Sony/ATV the opportunity to work efficiently with amazing artists and creative fans worldwide. Consumers will enjoy the new selection of artwork based on their favorite song, and will be able to personalize products using Zazzle's unique and easy customization tools.

To launch the Lyrical Inspirations Fan Merch initiative, Artsprojekt has procured original art from some of the world's most cutting-edge talent including Luca Ionescu, Andy Howell, Ginger Che, Anneli Olander, Noumeda, Steve Thomas, and Thomas Fuchs.

Art for the new initiative will be based on such classics hits as:

  • "Come Together" (written by John Lennon and Paul McCartney)
  • "Like a Virgin" (written by Tom Kelly and Billy Steinberg)
  • "Girls Just Wanna Have Fun" (written by Hazard)
  • "I Fought the Law," (written by Sonny Curtis)
  • "Heartbreak Hotel" (written by Elvis Presley, Tommy Durden and Mae Axton)
  • "Crazy" (written by Willie Nelson)

Supporting Quotes
"Lyrics are core to visual culture, and painters and illustrators already take inspiration from their favorite songs to create paintings and designs. Music often inspires my own paintings, and sometimes a phrase that rings true can be the catalyst to new colors or techniques in my work. The Lyrical Inspirations collaboration with Sony/ATV gives our global network of illustrators, photographers, graphic designers, typographers, comic artists, pin-up artists, and even graffiti writers the opportunity to mash-up on this amazing catalog of iconic songs." - Andy Howell, Artist and Founder of Artsprojekt

"Sony/ATV deeply values the creative process, and we see that process working in concert with Zazzle in several ways," commented Rob Kaplan, Sr. Vice President of Global Marketing at Sony/ATV. "First, it's an inventive way to combine some of the most iconic lyrics from our catalogue with amazing artwork from the community of Artsprojekt artists to create images that are alternately beautiful, humorous, stimulating, and challenging. Second, our partnership with Zazzle allows music fans to use their industry-leading print-on-demand platform to interact with the songs in new ways, customizing products and purchasing one-of-a-kind items. We are excited to see how these great Sony/ATV songs inspire the Artsprojekt and Zazzle artists, designers, and fans all over the world."

Additional information
Visitors to Zazzle can now access the Lyrical Inspirations Fan Merch at http://www.zazzle.com/sonyatv, and can easily customize many of the new products with their own images and text. Most orders will be produced and shipped within 24 hours.

About ARTSPROJEKT
ARTSPROJEKT is an interactive and culturally relevant online community enabling artists, brands and consumers to connect instantly, and on-demand. ARTSPROJEKT provides artist management, exhibition, and e-commerce assistance to emerging and established artists in all fine art and commercial genres. The company develops careers, connects artists with galleries and potential clients, as well as promotes and sells art and products online and offline. ARTSPROJEKT empowers artists to create full time, and sell original art as well as limited or open edition products on its site, partner sites, the artists' own sites, and other online networks. Launched in August 2008, ARTSPROJEKT is a division of Zazzle. Online at www.artsprojekt.com.

About Zazzle
Zazzle is the world's leading platform for quality custom products. Zazzle's proprietary technology enables individuals, professional artists, and major brands, including Disney and Hallmark, to create and offer billions of unique products for customers worldwide. Zazzle's rapidly expanding product base covers every topic imaginable and includes custom t-shirts, business cards, and invitations, in addition to a variety of other gifts. Upon creation, products are instantly and accurately visualized on the site and offered in the Zazzle marketplace. When ordered, each product is made on-demand, typically within 24 hours. Launched in 2005 and based in Redwood City, California, Zazzle's vision is to redefine commerce, powered by the world's imagination.

Zazzle global sites are www.zazzle.com, www.zazzle.co.uk, www.zazzle.com.au, www.zazzle.ca, www.zazzle.de, www.zazzle.fr, www.zazzle.es, www.zazzle.pt, www.zazzle.com.br, & www.zazzle.co.nz

©2010 Zazzle Inc. All Rights Reserved. Zazzle and its logo are trademarks or registered trademarks of Zazzle Inc. in the United States and other countries. All other trade names mentioned herein are recognized to be the properties of their respective owners.

About Sony/ATV Music Publishing
Sony/ATV Music Publishing was established in 1995 as a joint venture between Sony and trusts formed by Michael Jackson. Sony/ATV Music Publishing owns or administers over 750,000 copyrights by such artists as The Beatles, Beck, Brooks & Dunn, Leonard Cohen, Neil Diamond, Bob Dylan, Fall Out Boy, Lady Gaga, John Mayer, Joni Mitchell, Graham Nash, Willie Nelson, Roy Orbison, Linda Perry, Richie Sambora, Kraftwerk, Shakira, Taylor Swift, Akon, Wyclef Jean, Hank Williams, KT Tunstall, and Diane Warren, among others. Sony/ATV recently acquired both the Leiber Stoller and Famous catalogues.

Contact Information

  • Press Contacts:
    Lawrence Smalheiser
    Trainer Communications
    (925) 271-8211
    Email Contact

    Michael Karns
    Zazzle.com Inc.
    (650) 261-3337
    Email Contact

    Jimmy Asci
    Sony/ATV Music Publishing
    (212) 833-4513
    Email Contact