SOURCE: Zazzle

Zazzle

February 26, 2010 09:00 ET

Zazzle Launches Men's PRO-Keds Shoes -- the Industry's First Fully-Customizable Men's Sneaker

On-Demand Manufacturing and Mass Customization Leader Expands Keds Partnership, Providing Powerful Platform for PRO-Keds Customers to Create One-of-a-Kind Shoes

REDWOOD CITY, CA--(Marketwire - February 26, 2010) - Zazzle, the leading platform for quality custom products, today announced the availability of the world's first completely customizable men's sneaker. In a significant expansion of the ongoing collaboration between Zazzle and Keds, the unique line of customizable men's PRO-Keds shoes is now available on Zazzle's global family of websites. The shoes will be available on the Keds website this spring.

Custom PRO-Keds by Zazzle marks the footwear industry's first fully-customizable product for men, extending far beyond the simple color choices currently offered by other footwear makers. Customers can upload their own graphics and text to every canvas surface of the shoe, and can choose the colors and patterns for stitching, lining, bindings and more. In addition to building their own shoes entirely from scratch, customers can also browse and buy existing shoe designs from the Zazzle marketplace and cutting-edge design collaborations from ARTSPROJEKT, Zazzle's premier network of top artists from around the world. Men's shoes are the newest addition to Zazzle's already popular women's and children's shoe lines, and allow a new set of consumers to instantly customize one-of-a-kind shoes featuring their own artwork and creativity.

A staple of both the mainstream and counterculture movements for decades, PRO-Keds have adorned the feet of neighborhood street ballers and legends of the NBA, as well as beatniks, hippies, punk rockers and some of hip hop's original MCs. Now, a new generation has discovered the PRO-Keds brand, which is helping to inspire a collective spirit of new American style, youthful optimism, collaboration and togetherness. In this expanded partnership with Zazzle, Keds' classic, authentic style becomes even more distinguishable as a leading brand, with significant vision into the future of footwear. Customers around the world can now create high-quality men's shoes -- both hi and lo top -- from an American icon, using their own designs and artwork.

"These men's shoes are an exciting expansion of our partnership with the brand, and with PRO-Keds we're actually remixing a cultural icon," commented Andy Howell, founder of ARTSPROJEKT Global Creative Network, a unit of Zazzle. "By opening the blank canvas of PRO-Keds -- an already very cool shoe -- people can unleash their creative energy on a new medium, and that's really where Zazzle excels. Self-expression and customization is where we see commerce headed, and we're constantly pushing the envelope with new products like PRO-Keds."

By leveraging Zazzle's proprietary technology and on-demand manufacturing capabilities, Keds is easily able to expand its custom merchandise creation and purchase options with minimal cost and zero risk.

Zazzle is pleased to introduce:
    -- Men's Custom PRO-Keds Hi Tops:
       http://www.zazzle.com/custom/shoes/mens_hightop
    -- Men's Custom PRO-Keds Lo Tops:
       http://www.zazzle.com/custom/shoes/mens_lotop

In addition to the Keds product lines currently available on Zazzle:
    -- Women's Slip Ons:
       http://www.zazzle.com/custom/shoes/womens_slipon
    -- Women's Mini Slip Ons:
       http://www.zazzle.com/custom/shoes/womens_minislipon
    -- Women's Lace Ups:
       http://www.zazzle.com/custom/shoes/womens_laceup
    -- Kid's Slip Ons:
       http://www.zazzle.com/custom/shoes/kids_slipon
    -- Kid's Lace Ups:
       http://www.zazzle.com/custom/shoes/kids_laceup

Customers can now access new shoe designs and footwear for youth, women and men at http://www.zazzle.com/custom/shoes. The first shoes will be produced and shipped beginning February 25. Prices start at $65 for a fully-customized pair of PRO-Keds men's shoes. As a bonus, you can get free shipping on your first men's shoe order by entering promo code PROKEDZAZZLE during checkout (for a limited time only).

About Zazzle

Zazzle is the world's leading platform for quality custom products. Zazzle's proprietary technology enables individuals, professional artists, and major brands, including Disney and Hallmark, to create and offer billions of unique products for customers worldwide. Zazzle's rapidly expanding product base covers every topic imaginable and includes t-shirts, business cards, and invitations, in addition to a variety of custom gifts. Upon creation, products are instantly and accurately visualized on the site and offered in the Zazzle marketplace. When ordered, each product is made on-demand, typically within 24 hours. Launched in 2005 and based in Redwood City, California, Zazzle's vision is to redefine commerce, powered by the world's imagination.

Zazzle global sites are www.zazzle.com, www.zazzle.co.uk, www.zazzle.com.au, www.zazzle.ca, www.zazzle.de, www.zazzle.fr, www.zazzle.es, www.zazzle.pt, www.zazzle.com.br, and www.zazzle.co.nz.

©2010 Zazzle Inc., all rights reserved. Zazzle and its logo are trademarks or registered trademarks of Zazzle Inc. in the United States and other countries. All other trade names mentioned herein are recognized to be the properties of their respective owners.

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