REDWOOD CITY, CA--(Marketwire - April 16, 2009) - Buy a shirt and plant a tree. Zazzle, the
only on-demand retail platform to offer billions of top quality,
one-of-a-kind products, many of which are produced within 24 hours, in
collaboration with American Forests, wants to help you celebrate Earth Day
in style this year with the launch of its "Tree-Shirt ReLeaf" campaign. The
promotion, with the goal of planting 100,000 trees, commences on April 16,
runs through Earth Day, April 22, and concludes on Arbor Day, April 24,
2009.
To support the ReLeaf initiative, Zazzle and American Forests have designed
a line of limited edition "This Shirt Plants Trees"
t-shirts printed on 100-percent
certified organic cotton from EDUN LIVE, the sustainable t-shirt brand
founded by Ali Hewson and her husband Bono. The shirts are available for
purchase in the
American
Forests online store in the Zazzle Marketplace, which also features
Earth Day t-shirts from
numerous Zazzle sellers, including
Star Wars.
Anyone can utilize Zazzle's online tools to apply their own designs,
pictures, or text to a variety of products, including
t-shirts, postage, mugs,
calendars, shoes, skateboards, posters, greeting cards, buttons, stickers,
and more. Zazzle's groundbreaking on-demand manufacturing process allows
users to create
customized products --
usually shipped within 24 hours -- and to earn money selling their product
designs in the Zazzle Marketplace.
Tree-Shirt ReLeaf Promotion Fast Facts
-- Any and every t-shirt sold on Zazzle.com during the promotional period
plants a tree.
-- Campaign commences April 16, runs through Earth Day, April 22, and
concludes on Arbor Day, April 24.
-- Goal of this first-of-its-kind promotion is to sell 100,000 shirts and
plant 100,000 trees (enough to cover nearly 300 football fields).
-- Promotional proceeds support the American Forests Global ReLeaf
reforestation project, which aims to plant 100 million trees by 2020.
To Participate
-- Purchase any existing or custom-designed t-shirt at Zazzle.com from
April 16 - 24, 2009.
-- Buyers must use the promotional code "PLANTATREE09" at check out to
contribute to this campaign.
-- Limited Edition American Forests "tree-shirts":
-- http://www.zazzle.com/this_shirt_plants_trees-235427579406195965
-- http://www.zazzle.com/this_shirt_plants_trees-235964837981143310
-- http://www.zazzle.com/this_shirt_plants_trees-235686632650993055
-- Star Wars Earth Day t-shirts:
-- http://www.zazzle.com/yoda_says_go_green_tshirt-235875003978710790
-- http://www.zazzle.com/recycling_its_not_just_for_jawas_tshirt-235685873168588626
-- http://www.zazzle.com/stormtroopers_watch_your_aim_tshirt-235885975006436243
Supporting Quotes
"T-shirts are a great mechanism for spreading awareness and generating
support for any cause," said Zazzle Co-Founder and Chief Product Officer
Jeff Beaver. "Now, with our Tree-Shirt ReLeaf promotion, the simple act of
purchasing a t-shirt will result in the planting of a new tree."
"The Tree-Shirt ReLeaf campaign gives everyone a chance to contribute to
the renewal of dwindling forests, and to promote cleaner air and a
healthier planet," said Deborah Gangloff, Executive Director of American
Forests. "With 100,000 t-shirts sold, we can make a difference. 100,000
trees will eventually absorb a million pounds of air pollutants from the
atmosphere each year -- now that's a dent in global warming."
About Zazzle
Infinite and instant, Zazzle is the only on-demand retail platform for
consumers and major brands, offering billions of retail quality,
one-of-a-kind products, many of which are produced within 24 hours.
Offering the largest library of customizable digital images from
world-class brands, Zazzle enables content owners to unlock their entire
libraries of content, making them available for purchase and customization
by consumers. Through Zazzle's innovative on-demand retail and technology
platform, users can instantly create, customize to fit their personal
style, purchase and sell a near infinite array of products online. The
company launched in 2005 and is based in Redwood City, California. For more
information, visit
www.Zazzle.com.
About American Forests
American Forests' mission is to grow a healthier world by working with
communities on local efforts that restore and maintain forest ecosystems.
Our work encompasses planting trees, calculating the value of urban
forests, fostering environmental education, and improving public policy for
trees at the national level. We have a goal of 100 million trees planted by
2020. American Forests earns four stars from Charity Navigator and approval
from the BBB Wise Giving Alliance. For more information, visit
www.americanforests.org.
©2009 Zazzle.com, Inc., all rights reserved. Zazzle and its logo are
registered trademarks of Zazzle.com, Inc. in the United States and other
countries. All other trade names mentioned herein are recognized to be the
properties of their respective owners.
