ZBD Retail Solutions

April 21, 2009 08:30 ET

ZBD Gains Traction in US Market

CHICAGO, ILLINOIS--(Marketwire - April 21, 2009) - ZBD, the epaper for retail specialist, announced today that three US-based retailers are set to pilot its electronic shelf label solution (epop) during Q2 2009. ZBD has already enjoyed considerable European success with retailers including SISA, EMT (a TeliaSonera subsidiary), Tesco and others, implementing its epaper solution.

As progressive retailers utilize more aggressive and competitive pricing and promotional strategies, information displayed on paper tags is updated more frequently which results in reams of paper, gallons of ink, power, plus labor to physically update pricing in-store, and a substantial drain on resource.

ZBD's epaper for retail solution offers significant advantages over paper and old generation ESL counterparts with ultra low-power displays that eliminate the need for paper and printing, enabling retailers to make centralized price changes quickly and easily. With a minimum 5-year battery life, and 10-year option available, ZBD's displays are robust, durable and operate wirelessly at the shelf edge. Zero infrastructure requirements enable retailers to demonstrate a very low total cost of ownership making the business case very positive.

Shaun Gray, ZBD CEO commented, "We now have a comprehensive product range at a highly competitive price point. Cost initially proved to be the barrier to adopting our solution across an entire retail enterprise, but improvements to our manufacturing processes mean that pricing is now attractive to retailers looking to deploy the solution store-wide. By the end of Q3 2009, we'll have 20 customers piloting and rolling out our solution."

The news follows the appointment of Tony Pusateri to head up the US team, and the launch of the epop 50, ZBD's smallest, most cost-effective display yet, enabling the company to offer retailers a total store solution.

About ZBD:

Formed in 2000 out of QinetiQ, the inventors of LCD technology, ZBD is a pioneering company with its own R&D, full IPR and scalable manufacturing processes that enable it to deliver a solution with practical commercial advantages for retailers.

A leader in the design and supply of electronic shelf labels and associated software solutions for the retail industry, ZBD has developed the next generation of ESL, creating high-contrast bistability that requires no battery power to retain its image. Its epaper for retail range provides retailers with the ability to manage and update pricing, product and promotional information at point of purchase, dynamically.

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