SOURCE: Zecco Holdings

Zecco Holdings

October 12, 2010 09:00 ET

Zecco Brings Stock Trades to Financial News and Information Websites Benzinga and Wikinvest

New Zap Trade Enabled Websites Provide Increased Functionality for One Million Users

SAN FRANCISCO, CA--(Marketwire - October 12, 2010) -  Online brokerage holding company Zecco (www.zecco.com) today announced partnerships with leading financial news and information websites Benzinga (www.benzinga.com) and Wikinvest (www.wikinvest.com) to integrate Zap Trade Enabled technology throughout their websites. These new partnerships bring Zap Trade's benefits to more than one million new users.

Zap Trade Enabled technology provides websites with a powerful new platform to increase the sites' value to visitors. A Zap Trade Enabled site enhances the user experience by allowing any visitor to click a small on-screen 'Z' control next to a stock symbol to access a pre-filled trade ticket that can be completed to place a trade through their Zecco Trading account or get a real-time quote for that stock. This happens without the visitor having to leave the site.

"Zecco's Zap Trade Enabled technology really pushes the innovation envelope by allowing our users to place a stock trade based on an investment idea generated from Wikinvest, without having to leave our site," said Michael Sha, CEO of Wikinvest. "That's a huge value-add for us as our users look for innovative tools to help them trade more effectively and take advantage of the power of the Internet for investing."

"Our users consistently tell us how they love the fact that we offer everything they need in one place -- news, ideas, analysis, commentary, interviews, and more," said Jason Raznick, president of Benzinga. "Adding Zap Trade and the ability to trade right from our site fits our mission perfectly."

Wikinvest and Benzinga join financial information providers FinancialContent, Trade-ideas and StockTwits in the Zap Trade Partner program. With today's announcement, Zap Trade is now available as a free, integrated feature for more than 26 million users across more than 75 leading financial and news websites.

In addition to Zap Trade Enabled websites, anyone using the Firefox browser can take advantage of the Zap Trade plug-in to access Zap Trade functionality on twelve other leading financial news and investing sites: Bloomberg, CNN Money, Google Finance, MarketWatch, Motley Fool, MSN Money, Reuters, TheStreet, Yahoo! Finance, and the public research sections of the online brokerage sites of E*Trade, Scottrade, and TD Ameritrade.

Zap Trade was introduced by Zecco in May 2010, and is the world's first tool that enables investors to place trades directly from top finance and investing websites.

"We're very excited at the tremendous momentum we've seen with Zap Trade since launching it in May. With today's announcement, more than 75 financial and news websites that collectively serve more than 26 million users are now Zap Trade Enabled, and a dozen more, including competitor sites, benefit from the power of Zap Trade via our Firefox browser plug-in," said Michael Raneri, CEO of Zecco. "Content providers are increasingly incorporating innovative technologies that keep their audiences engaged and coming back for more. Zap Trade is a great tool to facilitate that."

For more information on Zap Trade Enabled, contact Zecco at bizdev@zecco.com.

About Benzinga
Benzinga is a fast-growing, dynamic and innovative financial media outlet that empowers investors with high-quality, unique and actionable content. With an idea-oriented approach, Benzinga is revolutionizing financial journalism and establishing itself as a trusted name as both a real-time news service and the number one hub for ideas and commentary on today's business, financial and economic landscape.

About Wikinvest
Launched in 2007, Wikinvest is reinventing the traditional finance portal by going beyond the standard data and news about companies to explain the meaning and relevance of that information. Wikinvest uses innovative technology and a vibrant community of active investors to provide insights about business, finance, and investing. The site's in-depth research covers thousands of business and finance topics, from companies, industries, commodities, and currencies to hot issues such as investing in emerging markets, renewable energy technologies, and the 2008 financial crisis.

About Zecco Holdings, Inc.
Zecco Holdings (www.zecco.com) is a leading online investing website that offers access to free stock trading and low-cost options trading through its wholly owned subsidiary, Zecco Trading, Inc., member FINRA and SIPC, and foreign exchange trading through its wholly-owned subsidiary Zecco Forex, Inc. Zecco Trading account customers receive 10 free equity trades per month when they maintain a minimum net equity of $25,000 or execute 25 total trades per month; otherwise orders are $4.50 per trade.

Bloomberg, CNN Money, E*Trade, Google, MSN, MarketWatch, The Motley Fool, Reuters, Scottrade, StockTwits, The Street, TD Ameritade and Yahoo! are registered trademarks and are the property of their respective owners.

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