September 14, 2010 09:00 ET

Zecco Brings Stock Trades to Top U.S. Newspaper and Financial Websites

New Partnerships Bring Zap Trade Enabled Experience to More Than 25 Million Users at Cincinnati Enquirer, San Jose Mercury News, and More Than 70 News and Financial Information Websites

SAN FRANCISCO, CA--(Marketwire - September 14, 2010) -  Online brokerage firm Zecco ( today announced partnerships with FinancialContent Services, Inc. and to integrate Zap Trade Enabled technology across their websites. FinancialContent Services, Inc. provides financial data to many of the nation's leading newspapers' sites, such as the Cincinnati Enquirer, San Jose Mercury News and, serving more than 25 million unique visitors each month. is a premier provider of Idea Generation Technology (IGT) and risk management analytics to active investors.

Zap Trade Enabled technology provides website publishers with a powerful new platform to increase their value to visitors and members. A Zap Trade Enabled site enhances the user experience by allowing any visitor to click a small on-screen "Z" control to access a pre-filled trade ticket that can be completed to place a stock trade or get a real-time quote. This happens without the visitor having to leave the site.

"These relationships showcase the value that Zap Trade brings to investors and the growing interest we are seeing from media partners," said Michael Raneri, CEO of Zecco. "By providing compelling functionality that publishers can offer their readers, Zecco delivers a powerful tool to investors looking to take action on investments ideas more quickly. Zap Trade also benefits news and information sites in search of additional revenue streams and new features that deliver real incremental value to their users by making their content more actionable."

This news follows on the heels of Zecco's May 2010 introduction of Zap Trade, the world's first browser plug-in trading experience for the web, enabling investors to place trades directly from top finance and investing websites. StockTwits, a leading Twitter-powered financial community, was first to partner with Zecco and embed the Zap Trade Enabled technology in its website.

"While many online brokerages continue to only focus internally, Zecco is flipping this strategy on its head by also giving investors the tools they need, where they need them," said Sean O'Dowd, a senior analyst at IDC. "Zecco understands that investors do their research all over the web and by offering Zap Trade functionality embedded in websites themselves, as well as via a browser plug-in, investors have the freedom to roam and the convenience to make trades anywhere."

For more information on Zap Trade Enabled, contact Zecco at

About FinancialContent Services, Inc.
FinancialContent Services, Inc. is a leading provider of stock market data, business news and content syndication services. We develop content, traffic and revenue opportunities for publishers and advertisers in the financial media industry.

Trade Ideas was founded in 2002 to bring the next generation of cutting edge trading analytics to market. Utilizing the strength of cloud computing, Trade Ideas servers crunch real-time stock market data to find stocks displaying the most interesting price action right now. The software empowers the little guy with institutional grade number crunching power, allowing individual investors to take advantage of being the first to find the momentum in a stock or option.

About Zecco Holdings, Inc.
Zecco Holdings ( is a leading online investing website that offers access to free stock trading and low-cost options trading through its wholly owned subsidiary, Zecco Trading, Inc., member FINRA and SIPC, and foreign exchange trading through its wholly-owned subsidiary Zecco Forex, Inc.

Zecco Trading account customers receive 10 free equity trades per month when they maintain a minimum net equity of $25,000 or execute 25 total trades per month; otherwise orders are $4.50 per trade.


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