June 11, 2008 06:00 ET

Zed Appoints Pedro Sañudo as New Global Chief Marketing Officer

MADRID, SPAIN and DENVER, CO--(Marketwire - June 11, 2008) - Zed, the leading global mobile value-added services player worldwide in terms of revenue and geographical presence, today announced the appointment of Pedro Sañudo as the company's new chief marketing officer. Sañudo will be responsible for marketing activities in the more than the 53 countries where Zed operates, including Zed's U.S. operations. Sañudo has an in-depth knowledge of the digital entertainment market and a wealth of professional experience leading worldwide companies, including Yahoo! and Nintendo.

"This new assignment within Zed represents a crucial point in my career," said Pedro Sañudo. "It will be a stimulating challenge to fulfil Zed's ambitious goals in the global digital market."

"The appointment of Pedro Sañudo aims to strengthen Zed Group's marketing activities and global operations," said Javier Pérez Dolset, founder and chief executive officer, Zed Group. "Pedro has a great understanding of the digital entertainment market, where Zed is on track to be the leading digital community company without platform boundaries."

Sañudo has an extensive history in the digital marketplace. Before joining Zed, he was the advertising director of Yahoo! Europe (UK), where he was responsible for developing a strong integrated and clear brand proposition for the company and its key products. In the late 1990s, he founded Innovadreams, a California-based company dedicated to bringing international trade opportunities and emerging technologies to start-up companies.

In 2001, Sañudo became the direct marketing manager at Nintendo Europe based in Germany, where he led the customer loyalty program and co-directed the company's on-line marketing strategy. He also served as the senior marketing manager of Electronic Arts (EA) Europe, where he consolidated the marketing plans for new media, including the development of more than 30 campaigns in 15 regions.

Sañudo has a degree in business administration and a master's in international business and marketing. Based at Zed's headquarters in Madrid, he will report to Javier Pérez Dolset, president and chief executive officer of the company.

About Zed

Zed develops and markets entertainment and community products and services for mobile and the Internet. The company is the leading mobile value-added services (MVAS) player in the world in terms of revenue and geographical footprint. Zed operates in 53 countries, including Europe's largest markets, USA and China and holds agreements with 130 wireless operators all over the world.

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