SOURCE: ZEDO, Inc.

ZEDO, Inc.

September 27, 2010 11:45 ET

ZEDO Allows Customers to Serve Ads in iPhone Apps

SAN FRANCISCO, CA--(Marketwire - September 27, 2010) -  As part of its promise to offer publishers more options in advertising technology, ZEDO, Inc. (an Advertising Partner for Publishers) now offers publishers the ability to serve ads in iPhone apps.

The process is simple; the publisher has only to implement a couple lines of code and can run any type of ad that ZEDO offers (banner, slider, pop-up, rich media, etc.) with the exception of flash (an iPhone imposed limitation). Engineering Product Manager Ivan Yakovenko states, "ZEDO Publishers can manage their iPhone app ads from the same online management platform that they use for their normal online inventory." This will save publishers time and increase efficiency for ad ops teams. 

One great feature of ZEDO's iPhone ad tags is that when a user clicks on an ad, it does not close the running application. Once the user is done browsing he/she can return to the app. 

To learn more email salesinfo@zedo.com or call 415-348-1975

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About ZEDO
ZEDO, Inc. is a digital ad solutions company that offers products and services for publishers' premium, self service, and remnant inventory. Products include ad network optimization, innovative rich media formats for publishers' direct sales teams, full featured ad serving, behavioral targeting data built into the ad server, an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see: www.zedoadnetwork.com), a self service platform to allow advertisers to buy directly from a publisher, outsourced ad ops and more. These products are integrated into one technology platform for publishers to choose from, or use seamlessly together. ZEDO has been in the internet advertising industry for over 10 years, and is the most successful independent ad server in the US. The company provides innovative solutions that boost revenues for Internet publishers. ZEDO is headquartered in San Francisco and has four development centers in Russia and India.

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