April 11, 2006 09:00 ET

ZEDO Now Industry's Third Largest Ad Server With Falk Transition

SAN FRANCISCO, CA -- (MARKET WIRE) -- April 11, 2006 -- ZEDO, Inc. today announced growth in volumes from former Falk customers, including Xfire, positioning ZEDO as the third largest ad serving company in the Industry. ZEDO's proprietary Third Generation Ad Serving™ technology offers advertising campaign management solutions to direct marketers, publishers and agencies worldwide.

With Doubleclick's acquisition of Falk, ZEDO ranks as the third largest ad serving company in the Industry and is the only company of the top three exclusively dedicated to ad serving technology. Falk customers are switching to ZEDO to take advantage of ZEDO's free migration service including:

--  Free On Site Implementation Team
--  2 Week Migration Guarantee
--  Free Ad Serving Through Migration Transition
--  Free Ad trafficking For 3 Months
"Xfire has extremely unique and complex ad targeting capabilities that most ad servers can't handle," said Mike Cassidy, CEO of Xfire. "The amount of targeting data we pass to an ad server is more than most ad servers are built to handle, so we needed ZEDO's level of scalability."

"They helped us migrate from Falk quickly while creating a customized solution to fit our unique needs," he continued. "ZEDO is taking care of the technology, allowing Xfire to focus on delivering creative ad solutions to our customers."

"This milestone represents a significant achievement for the growth and development of our business," said Roy de Souza, CEO of ZEDO. "As the online media landscape is constantly evolving and as online marketers increasingly embrace the Internet as an integral part of their business, ZEDO is dedicated to providing the technology solutions that today's digital marketers demand."

ZEDO's innovations in technology continue to scale dramatically, winning the confidence of over 40 new customers in the 1st quarter of 2006. To find out how your business can seamlessly integrate with ZEDO's Third Generation Ad Serving™ technology please visit or contact Isaac Nikfar at (415) 348.8076.

About ZEDO:

ZEDO, Inc. is the third largest ad serving technology solution provider worldwide. Founded in 1999, ZEDO's proprietary Third Generation Ad Serving™ technology provides Industry-leading advancements that enable cost-effective ad serving products and services. ZEDO supplies customers with the tools and information they need to effectively manage their online advertising activity such as: low cost rich media serving, automatic revenue optimization, precision targeting, efficient trafficking, and much more. ZEDO is a global company headquartered in San Francisco with offices in Portland, London and Mumbai.

Contact Information

  • Contact:
    ZEDO, Inc.
    Isaac Nikfar
    (415) 348.8076

    For more information about this press release contact:
    Nicole Flynn Smith
    Email Contact