SOURCE: ZEDO, Inc.

ZEDO, Inc.

October 12, 2010 11:30 ET

ZEDO's ADMagic Helps Publishers Kill Malvertisements and Stop Blocklist Violations

SAN FRANCISCO, CA--(Marketwire - October 12, 2010) -  ZEDO has developed a new way for online advertising publishers to save time by offering more visibility into each online ad that is serving on their website(s). Introducing ADMagic. ADMagic is a Firefox browser plugin that helps publishers immediately analyze a problem banner ad's source, as well as find and stop problem ads directly from their webpages.

Earlier, publishers could only handle reports of problem ads by reviewing hundreds of ads and webcalls using complicated web traffic analyzers, or spending all day refreshing pages to hunt down bad ads.

Now, ZEDO offers better visibility into the source of these problems, and gives publishers the tools to stop them immediately. ADMagic helps ad operations professionals resolve blocklist violations and prevent unwanted advertisers or content on their site. 

ADMagic also kills potential unwanted malvertising, including attempted "drive by" downloads and fake antivirus warnings that scare or infect site visitors. Since ADMagic is tied directly to the ZEDO ad server, it addresses all these problems through exposing ad source information and providing controls to stop the ad and report it immediately.

This new online advertising technology enables publishers (and their ad ops teams) to see detailed analytics such as status, statistics and impressions of each online ad directly on the webpage where the ad is serving.

To learn more and view the product demo, visit http://www.zedo.com/admagic/.

Also, read the latest ZEDO blog post on this topic: http://blog.zedo.com/

About ZEDO
ZEDO, Inc. is a digital ad solutions company that offers products and services for a publisher's premium, self service, and remnant inventory. Products include ad network optimization, innovative rich media formats for publishers' direct sales teams, full featured ad serving, behavioral targeting data built into the ad server, an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see: www.zedoadnetwork.com), a self service platform to allow advertisers to buy directly from a publisher, outsourced ad ops and more. These products are integrated into one technology platform for publishers to choose from, or use seamlessly together. ZEDO has been in the internet advertising industry for over 10 years, and is the most successful independent ad server in the US. The company provides innovative solutions that boost revenues for Internet publishers.

ZEDO is headquartered in San Francisco and has four development centers in Russia and India.

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