September 10, 2008 10:00 ET

Zeer Selected as Winner for Inbound Marketing Award

Company Recognized for Excellence in Inbound Marketing

CAMBRIDGE, MA--(Marketwire - September 10, 2008) - Zeer, a grocery community at, announced today that is has won an Inbound Marketing Award at the first annual Inbound Marketing Summit. The three winners, selected by a panel of judges, were formally recognized on September 8, 2008 at the event. Zeer was recognized for the launch of its multi-pronged inbound marketing campaign including search engine optimization, effective use of public relations, and social marketing including outreach to blogs and online communities. As a result of its inbound marketing efforts, search traffic at Zeer rose 48 percent in a month, page views doubled and unique visitors tripled.

Launched in May, Zeer is a grocery community that connects people to product information, including healthy eating, organic food, and green products. Zeer answers the needs of consumers who feel overwhelmed by product choices, are seeking unbiased and objective product information, or are simply passionate about food. Zeer Mobile offers the immediate conveniences of Zeer, regardless of the user's destination, via any mobile web browser at Using Zeer or Zeer Mobile, users at home or on-the-go can search from more than 110,000 food and beverage products to find exactly what they want, get information customized to their needs and interests, and manage and view their shopping lists.

"We are thrilled to receive recognition for our inbound marketing efforts," said Michael Putnam, CEO of Zeer. "Our efforts in inbound marketing have brought many new members to Zeer, helping them to buy better groceries."

About Zeer:

Zeer is a grocery community that helps people "believe in what they buy." Members can research products while shopping or before they go to the store, join communities that match their food-related needs and interests, and share advice with like-minded people. Zeer whittles the world of products down to a personalized community where friends answer product questions, and better information brings confidence in buying decisions. Named as a Top 50 Website by in 2008, the company was founded by Michael Putnam in 2007, and is privately funded. For additional information, please see the company's website at

Contact Information

  • Contact:
    Kendra Boccelli
    Boccelli & Co. for Zeer
    Office: 978.499.0844
    Mobile: 617.645.3205
    Email Contact