June 03, 2013 11:00 ET

ZEESMAN Adds Alicia Patel, Creative Director, and Michelle Groman, Account Supervisor

Expanded Team Will Lead the Delivery of Top Creative Guidance and Service to ZEESMAN's Growing Client Base

LOS ANGELES, CA--(Marketwired - Jun 3, 2013) - ZEESMAN, one of the nation's leading brand strategy, marketing and design firms, welcomed two seasoned professionals to its team. Alicia Patel, creative director, will be responsible for establishing the conceptual and strategic direction for all ZEESMAN's creative client work. Michelle Groman, account supervisor, will lead the firm's account services. 

"Our client community continues to expand rapidly as our reputation for delivering exceptionally innovative branding and marketing solutions grows," said Bonnie Nijst, President and CEO of ZEESMAN. "These two outstanding professionals exemplify our commitment to delivering the best strategy, creative, guidance and service needed to meet each of our clients' unique needs. We are delighted to welcome them to ZEESMAN."

Previously, Ms. Patel worked as lead designer for the Southern California Institute of Architecture (SCI-Arc) where she managed a team responsible for all marketing content for the highly regarded school. Prior to this, she served as art director for the UCLA Marketing & Communications department, leading an "in-house agency" team that conceptualized and designed a broad range of work for schools and departments across campus. While there, she worked collaboratively with all levels of staff to create unique concepts that seamlessly extended UCLA's brand while maintaining the distinctive quality of each school. Ms. Patel earned a bachelor of arts degree from Brooks Institute of Photography in Santa Barbara, and a bachelor of fine arts degree from Ontario College of Art & Design in Toronto, Canada.

Ms. Groman brings more than seven years of account management experience to ZEESMAN. In addition to cultivating and nurturing strong client relationships, Ms. Groman has honed her expertise across all media platforms including print, online, broadcast, outdoor, SEM (search engine marketing), SEO (search engine optimization) and website development. Prior to joining the firm, she worked as an account supervisor at McCann Erickson where she managed a $16-million media budget and more than 200 product campaigns for a variety of clients. Throughout her career she has held positions of increasing responsibility with leading agencies including Rabuck Stranger, J. Walter Thompson, BLT & Associates, and Think Ink. Ms. Groman earned her bachelor's of arts degree in communications from California State University, Fullerton.


Over the past 23 years, ZEESMAN has established a stellar reputation for strategically developing, creatively designing and efficiently executing comprehensive and integrated marketing communications programs for organizations in both the public and private sectors. The company's extensive capabilities include qualitative research, marketing and messaging strategy, brand identity and design, advertising, direct mail, email relationship marketing, public relations, websites and collateral. ZEESMAN's clients have included the City of Los Angeles, Griffith Observatory, Los Angeles World Airports, Pioneer Electronics, Toshiba, Four Seasons Residence Clubs, the W. M. Keck Foundation, Walt Disney Company, Rock the Vote, the University of Southern California and Goodwill Industries. For more information, please visit

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