SOURCE: Zeesman Communications

June 19, 2008 09:00 ET

Zeesman Communications Named Agency of Record for the National Council of Jewish Women, Los Angeles Section

NCJW/LA Selected the Firm Based on Its Unparalleled Experience Successfully Applying Strategic Marketing and Public Relations to Women's Organizations and Nonprofits

BEVERLY HILLS, CA--(Marketwire - June 19, 2008) - Zeesman Communications, Inc., Los Angeles' leading strategic creative communications firm, has been named agency of record for the Los Angeles Section of the National Council of Jewish Women (NCJW), responsible for the organization's brand strategy, marketing and public relations programs. The firm will work with NCJW/LA to expand awareness and drive membership, volunteerism, contributions, and donations of high quality merchandise to its Council Thrift stores.

"The strong breadth and depth of experience Zeesman Communications has with nonprofit and women's organizations puts it in a unique position to quickly identify challenges and explore solutions from a macro-perspective that makes sense from a marketing and organizational perspective," said Hillary Selvin, Executive Director for NCJW/LA.

Zeesman Communications will evaluate and update the organization's messaging to ensure it reflects its mission, values and service, and redesign NCJW/LA's web site, converting it to a portal that will directly serve the diverse needs of the organization's constituents. In addition, the firm will create and execute strategic marketing and public relations campaigns designed to drive membership, attract volunteers, and increase donations to and expand the customer base for its thrift stores.

"We are proud to add NCJW/LA to our roster of high profile organizations dedicated to supporting civic and business challenges in our community," said Zeesman President and CEO Bonnie Nijst. "Our work with the National Association of Women Business Owners at the national and local level, Goodwill Industries, the W.M. Keck Foundation and other nonprofit groups has clearly demonstrated the impact strategic marketing can make in the nonprofit community. We look forward to working hand-in-hand with NCJW/LA to bring its vision to reality."

The NCJW/LA is a grassroots organization of volunteers and advocates who turn progressive ideals into action. Inspired by Jewish values, NCJW/LA strives for social justice by improving the quality of life for women, children, and families and by safeguarding individual rights and freedoms. For information, please visit


Over the past 18 years, Zeesman Communications has established a stellar reputation for strategically developing, creatively designing and efficiently executing everything from standalone design projects to comprehensive and integrated marketing communications programs for organizations in both the public and private sectors. The company's extensive capabilities include qualitative market research, marketing strategy and program development, messaging, brand identity and design, advertising, direct mail, email relationship marketing, public relations, websites and collateral. Zeesman's clients have included the City of Los Angeles, Griffith Observatory, Pioneer Electronics, Toshiba Display Systems, Four Seasons Residence Clubs, the W.M. Keck Foundation, Walt Disney Company, Los Angeles World Airports, Rock the Vote, the University of Southern California and Goodwill Industries. For more information, please visit

Contact Information

  • Media Contacts:
    Phyllis Grabot
    Bonnie Quintanilla
    Zeesman Communications, Inc.