SOURCE: ZEN Entertainment Network

May 04, 2011 06:00 ET

ZEN Entertainment and Hustler Casino Present Legal Online Poker

Free Social Gaming Now Available With Thousands in Prizes

LAS VEGAS, NV--(Marketwire - May 4, 2011) - IGAMING NORTH AMERICA CONFERENCE -- ZEN Entertainment Network, a leading social entertainment company that has been developing free-to-play games since 2006 and a major sponsor of the 2011 iGaming North America Conference, is proud to announce the newest member of its Branded Partner Program, Larry Flynt's Hustler Casino Los Angeles.

The site went live April 15, Black Friday. Once ZEN players enter the network, they are directed to Hustler Casino's tournament landing page where they can participate in Texas Hold 'em, Royal Hold 'em, Triple Play Video Poker and more, while also viewing Hustler Casino's messaging and branding. ZEN's technology creates natural pauses between hands, letting players explore banners, videos, take surveys and more. The result is massive-player engagement sessions that average 67 minutes.

ZEN is a 100 percent U.S.-legal, free-to-play online poker and video poker contest and sweepstakes site. It offers partners a fully branded, turn-key online presence with shared prize pools and instant player liquidity. Consumers enjoy a fun, social and competitive environment where they vie for $100,000 in monthly cash and prizes, creating a true win-win situation for everyone. ZEN enjoys a powerful position in the marketplace, and its platform offers B2B partners play that conforms to U.S. laws.

About ZEN Entertainment
ZEN Entertainment is a lifestyle venture headquartered in Las Vegas with offices in Boston, San Francisco, Simferopol, Ukraine, and Bangalore, India. ZEN's platform is powered by its proprietary ZEN Tournament Cloud technology. ZEN has partnered with some of the world's most recognizable brands, including Ultimate Fighting Championship, Video Poker, Card Player, and World Wrestling Entertainment. ZEN delivers players a thrilling tournament experience online, mobile, and via live events. ZEN and its strategic partner, VideoPoker.com, are among the leading worldwide creators of lifestyle games for players 18 and up.

About Larry Flynt's Hustler Casino Los Angeles
Hustler Casino is a luxurious casino open 24/7, specializing in classic card games and more, with over 50 dedicated poker tables and over 30 table games. Hustler has long been home to California's largest seed progressive poker jackpots, with a facility matching the plushest Las Vegas casinos, and offering fantastic food and service that compares to the finest hotels.