ZEN Studios Partners With Bullwinkle Studios to Bring Rocky & Bullwinkle(TM) to Xbox LIVE Arcade

XBLA Title Features Rocky & Bullwinkle Returning in 100 Exciting and Hilarious Microgames


SAN FRANCISCO, CA--(Marketwire - April 15, 2008) - And now here's something we hope you'll really like! ZEN Studios, a videogame developer and digital publisher known for its innovative arcade and action games, announced today their next title, Rocky & Bullwinkle, a fun party game that's chock full of microgames for the Xbox LIVE Arcade. Through a deal with Bullwinkle Studios (a joint venture between Classic Media, an Entertainment Rights group company, and Jay Ward Productions, Inc.), ZEN Studios will release Rocky & Bullwinkle starring all the characters from the classic cartoon series "Rocky & Bullwinkle & Friends®," which TV Guide recently ranked #3 on its list of "Best Cartoons of All Time." The game is coming straight out of Frostbite Falls to download from Xbox LIVE Arcade beginning April 16, 2008.

Just like the cartoon show, Rocky & Bullwinkle has all your favorites up to their usual high jinks. Rocky the heroic squirrel and Bullwinkle the dimwitted moose will continue to foil the evil plots of Boris Badenov and Natasha Fatale of Pottsylvania, while the noble Canadian Mountie Dudley Do-Right, the genius dog Mr. Peabody and his adopted boy Sherman and many more of the show's characters will be on hand to add to the fun. Fans of all ages will be pleased to see that Rocky & Bullwinkle remains true to its roots by featuring traditional art styling reminiscent of the classic cartoon and by delivering the same wacky, irreverent and heartfelt humor that the original cartoon show made so famous.

"We at ZEN Studios are elated to be given the opportunity to bring such a memorable group of characters together for a very unique gaming experience," says Zsolt Kigyossy, Managing Director of ZEN Studios. "Rocky & Bullwinkle, with their zany antics, subversive humor and wild cast of supporting characters, will make a great addition to the XBLA platform."

"Rocky & Bullwinkle is the first Xbox LIVE Arcade title to be released based on these much-loved Jay Ward characters," added Laura Turner Laing, Vice President Digital, Entertainment Rights. "We are delighted to be partnering with ZEN Studios who have done such a fantastic job in re-creating the authenticity and the humor of this classic cartoon series."

Rocky & Bullwinkle features all of the aspects that have made the Xbox LIVE Arcade such an appealing and popular platform, including:

--  Fast Action - Blast, run, dodge and jump your way through each of the
    microgames, many of which can be played using a cool new gesture system
    with the Xbox LIVE Vision Camera
--  Quick Games - Players can quickly get into the action, load up any of
    the 100 microgames and collect box tops, just like Bullwinkle's famous box
    top collection from the cartoon show; these can be traded in for gadgets
    that unlock Achievements and increase a player's overall Gamerscore
--  Replayability - With plenty of rewards and variety, you'll be dying to
    pull your controller out of Bullwinkle's hat and play through the game
    again, either alone or in a custom tournament of microgames with up to
    eight people locally - you can even show off your score to your far away
    buddies with extensive leaderboard support!
--  Great Value - There are eight playable characters and five difficulty
    settings for all of the microgames - all for only 800 Microsoft Points. Gee
    whiz, Rock!
    

For more information about Rocky & Bullwinkle and ZEN Studios, please visit www.rockyandbullwinklegame.com and www.zenstudios.com.

ABOUT ZEN STUDIOS

ZEN Studios is a videogame developer and digital publisher based in Budapest, Hungary. Founded by a number of experienced developers in 2000, the studio is known for its innovative arcade, strategy and action titles. ZEN is one of the only developers in Central Europe that is a fully licensed Microsoft Xbox 360, Sony Playstation3, Nintendo DS and Wii game developer. For more information about ZEN Studios, please visit: http://www.zenstudios.com.

ABOUT BULLWINKLE STUDIOS

Bullwinkle Studios is a joint venture between Classic Media, an Entertainment Rights group company, and Jay Ward Productions, Inc., producers of Rocky & Bullwinkle™, George of the Jungle™, Tom Slick™, and Superchicken™, among others.

Contact Information: Media Contacts: Reverb Communications Jerry Whitehead III (209) 586-1495 x111 jerry@reverbinc.com Sasha Junk The Morris + King Company (for Classic Media) (212) 561-7455 Sasha.junk@morris-kink.com