Zenergy Communications

Zenergy Communications

October 07, 2015 08:05 ET

Zenergy Communications Named Agency of Record for the Italian Trade Commission's 20TH Anniversary Wine Promotion Campaign

Zenergy to Spearhead Creative Direction and Execution for A Tasting Of Wines From Italy Events Across Canada

TORONTO, ONTARIO--(Marketwired - Oct. 7, 2015) - Zenergy Communications was named AOR by the Italian Trade Commission (ITC) for the creative development and execution of its Tasting Of Wines from Italy event series. The agency won the account after a competitive RFP process with four other agencies.

Zenergy Communications has been entrusted with developing the event identity and execution strategy promoting Italian wine producers across Canada. The goal of this campaign is to showcase Italy's wine producers and vintages to Canadian distributors, restaurateurs, and the media. The 2015 edition of the event marks the 20th year that ITC has been hosting this event in Montreal and Toronto and the new branding will leverage this milestone. The A Tasting of Wines from Italy campaign will be held from October 27th to November 4th in Vancouver, Calgary, Toronto, and Montreal.

"Canadians are large consumers of Italian wine and we look forward to continuing to share our vintages with the market," said Pasquale Bova, Italian trade commissioner to Canada. "Zenergy Communications' expertise in strategic planning and creative design, as well as its experience in the wine industry and in-depth knowledge of both Italy and Canada, ensures we will captivate the industry's interest with this series."

"We are honoured to have been selected to work with ITC on this 20th anniversary campaign," said Linda Farha, president, Zenergy Communications. "Our team's knowledge of the food and beverage market in Canada enables us to pair perfectly with ITC's mission to promote Italian wine in Canada."

About the Italian Trade Commission

The Italian Trade Commission (ITC) is an Italian government agency entrusted with the promotion and internationalization of Italian products and companies. ITC provides Italian companies with information, support and advice to export their products and services abroad, and provides foreign companies with information, support and advice to import products and services from Italy. Headquartered in Rome, Italy, ITC operates a worldwide network of Trade Promotion Offices linked to Italian embassies and consulates located in major cities that work closely with local authorities and businesses. ITC provides a wide range of services overseas helping Italian and foreign businesses connect with each other: consulting to identify business partners; bilateral trade meetings with Italian companies; trade delegation visits; official participation in local fairs, exhibitions and seminars with industrial and economic experts. For more information on ITC-Canada, please visit: http://www.italtrade.com/countries/americas/canada_en/index.htm

About Zenergy Communications

Zenergy Communications is a devoted full service, bilingual marketing and communications firm that ensures success through implementing effective integrated initiatives. Zenergy has offices in Montreal, Toronto, and New York as well as strategic alliances across Canada and the U.S. With a strong presence in the Canadian market, Zenergy is the driving force behind successful communications campaigns throughout Anglophone and Francophone communities. For more information, please visit www.zenergycom.com.

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