SOURCE: Zenmark Brand Engineering

May 04, 2005 09:00 ET

Zenmark Granted Patent Pending Status for Invention of Verbal Identity Engineering Process

SAN FRANCISCO, CA -- (MARKET WIRE) -- May 4, 2005 -- Zenmark Brand Engineering, Inc. announced today that the United States Patent and Trademark Office (USPTO) has received and acknowledged the company's patent application filing for its invention of a unique and innovative creative development process in the area of product, service, and company naming. Zenmark's Verbal Identity Engineering (Patent Pending) process has proven to revolutionize the naming industry by applying a rigorous and repeatable methodology to the often unstructured and undisciplined process of brand name creation.

"VeriSign Security Services has benefited greatly from the unique and disciplined naming approach Zenmark takes as we have looked to launch new services," said Mark Griffiths, vice president, Authentication Services, VeriSign Security Services. "Zenmark's structured analysis helped VSS create and choose service names that were legally available, conveyed that service's mission, and were market-ready."

An Engineered Approach

In today's competitive economy, it is increasingly difficult for companies to find unique, effective and legally available names. Unlike most naming firms, Zenmark takes a disciplined, engineering-based approach that achieves the highest quality creative product with an intense screening process. This process assures that Zenmark's clients are presented with high-quality choices that have the highest legal likelihood of being available to put into use.

"Our engineered approach combines art with science, which is entirely new to naming," said Greg Balla, president of Zenmark. "By adding scientific scrutiny to the process of legal analysis, linguistic assessment, and market testing, it gives clients more confidence that the names they ultimately choose will be the ideal vessels for their verbal identity and the most solid infrastructure for building brand equity."

About Zenmark

Zenmark Brand Engineering, Inc. ( is a leading naming and branding services agency based in San Francisco, CA. Since opening its doors in 1999, Zenmark has provided premium corporate identities, product/service names, and taglines/slogans in a wide range of markets including high technology; pharmaceuticals and life sciences; consumer electronics; security; travel services, and consumer packaged goods. Clients include Dolby Laboratories, AstraZeneca, Hewlett-Packard, Pfizer, Microsoft, and IBM. For further information, contact Doug Powell at (415) 434-4800 ext. 101 or email

About VeriSign

VeriSign, Inc. (NASDAQ: VRSN) operates intelligent infrastructure services that enable businesses and individuals to find, connect, secure, and transact across today's complex, global networks. Additional news and information about the company is available at

Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the risk that VeriSign's announced strategic relationships, including the relationship described herein, may not result in additional products, services, customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2004, and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.

Contact Information

  • For further information contact:
    Doug Powell
    (415) 434-4800 ext. 101