SOURCE: Zenmark Verbal Design

Zenmark Verbal Design

February 04, 2015 09:00 ET

Zenmark Verbal Design Names ClickWell for Stanford Health Care

SAN FRANCISCO, CA--(Marketwired - Feb 4, 2015) - Zenmark, a full service verbal design agency, developed the name ClickWell for Stanford Health Care's new online medical service.

ClickWell is a Web service that provides a Virtual Primary Care Physician experience, essentially virtual doctor visits for minor or routine issues such as checkups and blood test results. Patients interact with doctors through text, email and video.

With a relatively short window of time, Zenmark was tasked with creating a name that felt professional, communicating SHC's focus on patient health through new communication methods.

After several exercises to determine the words that consumers associated with health and professional service, Zenmark decided on the name ClickWell as the best representation of SHC's new offering. By being simple, descriptive and effective, it helps patients feel at ease about using the website, and creates a sense of trust.

"New communication technologies often coopt old lingo," said Greg Balla, President and Creative Director of Zenmark. "We still 'dial' a phone when many people have never actually used a rotary phone. 'Click' captures the zeitgeist of digital communication even if we are actually swiping or tapping. We were drawn to 'Well' as a metaphor of good health, a job well done and as a reservoir of services and capabilities. We were thrilled it clicked for Stanford Health Care exactly the same way."

About Zenmark
Zenmark® is the industry's first verbal design agency, a leading naming and branding firm based in San Francisco, CA with offices in New York City. Since 1999, Zenmark® has provided corporate identities, product/service names, taglines/slogans and branding strategy in a wide range of markets, including pharmaceuticals and life sciences; information technology; consumer electronics; security; travel services and consumer packaged goods. Recent clients include General Motors, Anheuser Busch, Dell, Novartis, Bristol-Myers Squibb, Eli Lilly and GlaxoSmithKline. Visit www.zenmark.com, call 415-434-4800 or email zinfo@zenmark.com

About Stanford Health Care
Stanford Health Care (SHC) is widely recognized for delivering the highest levels of care and compassion, while also discovering breakthroughs for treating cancer, heart disease, brain disorders, primary care issues, and many other conditions. Stanford Health Care and its Stanford Hospital, along with Stanford Children's Health and the Stanford University School of Medicine, are committed to delivering Stanford Medicine excellence to each and every patient and family served. For more information, visit: www.stanfordhealthcare.org

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