SOURCE: Zenmark, Inc.

Zenmark, Inc.

October 04, 2012 08:00 ET

Zenmark Verbal Design Names SWITCH Lighting's Innovative Cooling System LQD

SAN FRANCISCO, CA--(Marketwire - Oct 4, 2012) - Zenmark, a full service verbal design agency, recently assisted SWITCH Lighting, the provider of a full family of LED replacements to the incandescent A-Lamp, with the development of a name for their patented technology: LQD Cooling System™.

SWITCH's advanced LQD Cooling System incorporates the company's two proprietary components -- a unique coolant made of liquid silicone and a highly efficient and reliable driver -- under one technology. The system works in sync to cool the LEDs and internal electrical components, using the bulb's entire surface to disperse heat.

Zenmark's team, headed by President & Creative Director Greg Balla, was tasked with developing a succinct and memorable name that highlighted the features of this innovative LED and liquid based cooling technology.

Zenmark worked with SWITCH's product and marketing teams to develop LQD. "It's rare when an engagement ends with everyone uniformly rallying around a single name. With LQD we knew it was perfect the moment we saw it. And so did SWITCH. In pitch-perfect proof a long held advertising principle: the best ideas are usually simple ideas," said Balla.

Tracy Bilbrough, CEO of SWITCH Lighting, recently revealed for the first time key details behind the company's core technology to a group of industry insiders during a speech at the LED Show in Las Vegas. Bilbrough also introduced SWITCH's new LQD Cooling System.

"Working with Zenmark made a difficult decision easier. They helped us develop criteria for the name, determine the key features to highlight, showed us names that pushed our thinking, and ultimately led us to the perfect name for a technology for which we are so proud," said Bilbrough.

About Zenmark:
Zenmark® is the industry's first Verbal Design Agency, a leading naming and branding firm based in San Francisco, CA. Since opening its doors in 1999, Zenmark® has provided premium corporate identities, product/service names, and taglines/slogans in a wide range of markets including; pharmaceuticals and life sciences; information technology; consumer electronics; security; travel services, and consumer packaged goods. Recent clients include General Motors, Dell, Novartis, Bristol-Myers Squibb, Eli Lilly and GlaxoSmithKline. For further information please call 415-434-4800 or website: email:

About SWITCH Lighting:
SWITCH Lighting™ is dedicated to innovative design and technologies that create cost-effective, long-lasting, energy-efficient LED lighting solutions for consumers and businesses. SWITCH Lighting is backed by VantagePoint Capital Partners and advised by Cradle to Cradle® writer and sustainability expert Bill McDonough. The company is privately held (incorporated as Switch Bulb Company, Inc.) and headquartered in San Jose, California. For the latest information about SWITCH Lighting and SWITCH products, please visit Follow on Twitter at: or like on Facebook at:

Contact Information

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    Office: 415 434 4800 x 101
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