SOURCE: Zenmark Verbal Design

March 25, 2008 08:00 ET

Zenmark Verbal Design Taps Mobile Industry Veteran as New Managing Director of Brand Development

New Managing Director Jonathan Maron Brings Twenty Years of Wireless Technology Experience to Zenmark Verbal Design's Rapidly Growing Consumer Electronics Naming and Branding Business

SAN FRANCISCO, CA--(Marketwire - March 25, 2008) - Jon Maron joins Zenmark Verbal Design as a Managing Director of Brand Development. Prior to aligning with Zenmark, Maron held positions as Senior VP and Senior Director of Marketing for such mobile industry giants as LG and SonyEricsson, as well as Ketchum Communications, a public relations firm.

LG has become the fastest-growing mobile brand in the US, according to Strategy Analytics (2007). A key factor in LG's rapid ascent is the high-octane marketing planning Maron ran around the blockbuster Chocolate -- as well as Rumor, Fusic, and other popular mobile devices.

Specializing in PR, branding, and integrated & entertainment marketing, Maron brings a unique synergy of marketing and public relations disciplines to clients and agencies alike.

"Jon Maron is a master of mobile-industry marketing, and we are thrilled to have him joining our team," says Greg Balla, President of Zenmark Verbal Design. "While Zenmark played a significant role in LG's strategy around Fusic and Rumor, bringing Jon on board enables us to offer a whole new level of brand integration. This is wonderful news for Zenmark's current and future clients who want the 'whole package' in naming and branding program development and strategies."

Maron has been recognized as an industry leader with a proven track record in public relations, branding and grassroots marketing by The Wall Street Journal, Time, Newsweek, Ad Age, PR Week, Brand Week, RCR, Wireless Week, The New York Times, The London Times, and many other global publications. Jon has been interviewed by 60 Minutes, ABC World News, CNBC, MSNBC, BBC, NPR, and numerous other local, regional and global news organizations. Maron's most recent achievements include winning an EFFIE advertising award, receiving a Sabre award for public relations, and being named Marketer of the Year from Event Marketing magazine.

Maron's new role with Zenmark includes: providing account leadership by serving as a key client contact; directing team activities to ensure full collaboration and partnerships; and offering intellectual direction on trends and activities that affect how technology intersects with day-to-day consumer brand perception. His experience in telecommunications and consumer electronics can translate to any industry and will serve Zenmark well as they expand their portfolio of offerings with a unique perspective to name generation, consumer branding and insights development. Jon will design and implement creative communications strategies and integrated marketing programs that serve the specific communications needs of Zenmark clients.

About Zenmark

Zenmark Verbal Design, Inc. (www.zenmark.com) is a leading naming and branding services agency based in San Francisco. Since opening its doors in 1999, Zenmark has provided premium corporate identities, product/service names, taglines/slogans, and brand strategy in a wide range of markets including: consumer electronics; high-technology; pharmaceuticals and life sciences; security; travel services: and consumer packaged goods. Zenmark clients include AT&T, Sprint, LG Electronics, Samsung, HP, Dolby Laboratories, GE, Magellan, Sabre, VeriSign, McAfee Security, Eli Lilly, AstraZeneca, Novartis, Bioenvision, Abbott Laboratories, Schering-Plough, Pfizer and GlaxoSmithKline. For further information contact 415-434-4800 or zinfo@zenmark.com

Contact Information

  • Media Contact:
    Doug Powell
    415-434-4800 ext. 101