SOURCE: Zephyr Real Estate

Zephyr Real Estate

May 19, 2010 12:18 ET

Zephyr Real Estate's Luxury Market Share Is Fastest Growing in San Francisco

SAN FRANCISCO, CA--(Marketwire - May 19, 2010) -  Based on figures compiled from the San Francisco Association of REALTORS® Multiple Listing Service, Zephyr Real Estate has increased its market share in luxury residential property in San Francisco by more than 30 percent over the prior year.

Luxury real estate is defined roughly as the top 10 percent of the real estate market, and in San Francisco, that includes residential properties priced over $1.5 Million. With the overall decline in home prices over the past year, fewer homes fell into the luxury category. Consequently, making inroads into this particular and coveted portion of the market is remarkable.

Zephyr has taken deliberate steps to increase its share of the luxury market and better position its real estate agents for serving that clientele. Zephyr agents are provided the latest market research, trends and analyses so that they have fresh and accurate information at their fingertips. Marketing programs are tailored to the distinct benefits of each property to showcase it in the best light and reach today's market-smart buyers. For a broader marketing reach both domestically and internationally, as well as for local networking opportunities, Zephyr also actively maintains membership in Who's Who in Luxury Real Estate, the Luxury Marketing Council of San Francisco, and Leading Real Estate Companies of the World.

Zephyr has a division especially geared to the luxury market, Zephyr Premier Property. "We have regular meetings to provide networking opportunities, educate our agents about new programs and technologies, and better position our clients and properties in the luxury marketplace," said Matthew Borland, Managing Broker/Partner, who led the charge to launch the Zephyr Premiere Property program when he opened Zephyr's Pacific Heights office in 2007.

According to the Wall Street Journal's Smart Money, San Francisco is one of the strongest-performing markets in the country, posting an 11.9 price gain over the past 12 months. "As the market strengthens, we expect our market share to continue to grow," stated Randall Kostick, Chief Operating Officer at Zephyr Real Estate.

To better serve their agents and clients, Zephyr is also hosting the Certified Luxury Home Marketing Specialist (CLHMS) two-day training course in June. The training, led by Laurie Moore-Moore of the Institute for Luxury Home Marketing, is open to all REALTORS®, but Zephyr chose to host it locally to ensure that their agents could easily get the benefit of the certification course. It is the only luxury designation recognized by a number of regional and national real estate brands.

About Zephyr Real Estate
Founded in 1978, Zephyr Real Estate is San Francisco's largest independent real estate firm with approximately $1 billion in annual gross sales in 2009 and a current roster of more than 200 full-time agents. Zephyr has six offices strategically located in San Francisco and serves a large customer base throughout the City. For information, visit www.zephyrsf.com.

Contact Information

  • Contact:
    Melody Brown
    Zephyr Real Estate
    San Francisco, CA
    415-348-1212 ext. 107
    Email Contact