SOURCE: ZeptoLab



June 12, 2012 11:00 ET

ZeptoLab™ Announces First Wave of Expansive Licensing and Merchandising Program

More Than 30 Deals Across All Major Product Categories Will Bring Cut the Rope™ to Life for Fans of All Ages Starting This Fall

SAN FRANCISCO, CA--(Marketwire - Jun 12, 2012) - ZeptoLab™, developers of the award-winning game Cut the Rope™, in partnership with Studio Licensing Inc. and Established Brands Inc., today announced partnerships with more than 30 licensees, as part of their recently launched merchandising and licensing program. Played in more than 125 countries and with more than 30 million monthly active users, ZeptoLab's Cut the Rope delivers larger audiences, on a global scale, than many TV networks and other traditional media properties.

Based on the phenomenal success of Cut the Rope, which has reached well over 100 million users across the globe since its launch in late 2010, ZeptoLab's licensing program kicked off in the U.S. and Canada in the beginning of the year. The program extends across a broad range of categories including toys, games/activities, apparel, accessories, confectionery, home decor and stationery. By the Fall of 2012, fans young and old will get to wear anything from fashion apparel to swimwear while also having their choice of a variety of home goods, stationery and more, all featuring their favorite game star, Om Nom, and other vibrant characters and brand elements. Deals have been made with a number of top retailers to offer an extensive range of Cut the Rope products.

"Since we started the licensing program in January, there's been tremendous initial interest from the market," said Tanya Haider, ZeptoLab Head of Merchandising and Licensing and former SVP International Consumer Products at Nickelodeon & Viacom Consumer Products. "Even though we're announcing thirty deals, we've been extremely deliberate about what kinds of companies we partner with, focusing on developing a unique line of products that align with the special attributes of Om Nom, our beloved little monster. We know Om Nom fans are clamoring for all-things-Cut-the-Rope and this fall, we'll start giving it to them."

Beyond apparel, accessories and home goods, Cut the Rope's digital gameplay will come to life allowing fans to experience the physics-based game in a whole new way through deals with top gaming companies like Hasbro and Round 5 Corporation. This coming fall, ZeptoLab will release co-branded board games with Hasbro, the leading branded-play company and, due out in early 2013, ZeptoLab and Round 5 Corporation will introduce a multitude of feature toys, play-sets and action figures for boys and girls of all ages.

Other products hitting the retail shelves beginning this coming fall include:

Across North America:

  • Franco Manufacturing Co. Inc. - bedding, throws, rugs, and towels
  • Simply Natural Foods - fruit snacks, gummies and hard candies
  • Trends - Cut-the-Rope-branded bookmarks, calendars, posters and stickers
  • HER Accessories - costume jewelry, hair accessories, and more for little girls
  • DecoPac Inc. - cake-decorating kits, edible decorations and more

In U.S. Stores:

  • Freeze (Central Mills Inc.) - t-shirts, fashion tops and hoodies
  • AME - boys and girls sleepwear, underwear, and slumber bags
  • Briefly Stated - sleepwear, loungewear and underwear for men, women and juniors
  • Fast Forward LLC. - branded backpacks, totes, lunchpacks and more for kids
  • Fishman & Tobin - separates, fashion tops, outerwear, swimwear
  • Berkshire Fashions Inc. - inclement weather accessories and headwear for kids
  • Baby Boom Consumer Products Inc. - cuddle pillows and pillow balls in U.S. stores

In Canadian Stores:

  • Calego International Inc. - luggage, umbrellas, bags and other small goods
  • NTD Apparel Inc. - activewear, sportswear and other apparel for all ages

To date, many other deals have been signed with partners including: Bioworld Merchandising Inc., CSS Industries Inc. (Paper Magic Group), Changes (Bowe Industries Inc.), Color-A-Cookie, Daytime Enterprises Ltd., Leese Enterprises International Inc., Black and White Merch. Co. Ltd., SG Footwear, Allstar Distributing Inc., Buyseasons Inc., Innovative Concepts in Ent. Inc. and Danawares Corporation.

About ZeptoLab

ZeptoLab™ is a global gaming and entertainment company dedicated to the science of fun. Through the worldwide phenomenon of Cut the Rope and its lovable baby monster named Om Nom, the company has redefined gaming with unique, physics-based gameplay that capitalizes on touch technology. Cut the Rope has been an instant success since its debut in 2010, remains a top app on multiple platforms, and has been downloaded more than 100 million times. With partners such as Hasbro, Jakks Pacific and Mattel, Zeptolab has extended the Cut the Rope franchise with new toys, games and merchandise. For the latest news about Cut the Rope and Om Nom, follow us at or @Cut_the_Rope on Twitter or visit

ZeptoLab, Cut the Rope, Om Nom and Feed with candy are the registered trademarks of ZeptoLab UK Limited. All other trademarks, names of actual companies, and products mentioned herein are the property of their respective owners.

About Studio Licensing Inc.

Toronto‐based Studio Licensing is a leading independent licensing, consumer products marketing and merchandising agency. With over 13 years of experience, Studio Licensing has an established reputation for its aggressive and creative approach to marketing, licensing and developing quality consumer products that deliver an immediate competitive advantage in the retail marketplace. For further details, visit and Twitter @StudioLicensing.

About Established Brands Inc.

Established Brands is comprised of two distinctly different, but extremely complimentary disciplines. An impressive sales machine built on intimate relationships and access at the world's biggest and best retailers. And a team of marketing professionals focused on generating new revenue for brands that have the strength to extend beyond their core categories. Both work as one. This unique combination gives Established Brands an enviable advantage in the go‐to‐market process. Whether it's partnering with our stable of blue chip licensors or shepherding a national brand through the retail ecosystem we bring unequalled experience and integrity.

Contact Information