SOURCE: ZeptoLab

December 15, 2014 09:00 ET

ZeptoLab Partners With Paddington the Movie for Cut the Rope: Holiday Gift

SAN FRANCISCO, CA--(Marketwired - Dec 15, 2014) - For the first time ever, Paddington, a polite bear beloved by children around the world, is getting his own movie. But it's not only a movie: he is also getting a themed gaming app and a new friend, who shares Paddington's passion for everything that is sweet.

ZeptoLab is proud to announce that this year Cut the Rope: Holiday Gift is all about Paddington. Holiday Gift is a special part of the Cut the Rope series, available free of charge for a limited time every year -- particularly that joyful time, filled with presents, celebrations, caring and sharing. This year Om Nom, the sweet-toothed little monster from Cut the Rope, is going to share his holiday box with the bear from Peru as a part of the Paddington movie promotional campaign.

Developers at ZeptoLab have done a great deal of work to completely restyle the Holiday Gift app, adding the iconic and well-recognized elements of Paddington's universe. Views of London in the background, the iconic suitcase and a jar of jam and, of course, Paddington himself, will be cheering up players between the levels. He is also sporting a smile side by side with Om Nom in the gift card creating mode, in which players can take a photo of their choosing and turn it into a lovely holiday card by adding Om Nom and Paddington-themed stickers.

"We are happy to partner with Paddington for this campaign," said Misha Lyalin, CEO of ZeptoLab, "Cut the Rope games have a huge family audience and Paddington is a great fit for our brand. We are looking forward to this and future creative campaigns."

Paddington-styled Cut the Rope: Holiday Gift is available as of December 5, exclusively in the US for iOS users. The app is free of charge.

About Paddington
PADDINGTON is the first film adaptation of author Michael Bond's beloved classic series of children's books. The film is produced by David Heyman (HARRY POTTER franchise, GRAVITY) and stars Hugh Bonneville (DOWNTON ABBEY), Sally Hawkins (HAPPY-GO-LUCKY), Jim Broadbent (HARRY POTTER, CLOUD ATLAS), Julie Walters (HARRY POTTER, BRAVE), Peter Capaldi (DOCTOR WHO), Michael Gambon (HARRY POTTER), Imelda Staunton (MALEFICENT), Nicole Kidman (THE HOURS, MOULIN ROUGE) and Ben Whishaw (SKYFALL) as the voice of Paddington. Paul King (THE MIGHTY BOOSH) wrote and directed the film.

PADDINGTON tells the story of the comic misadventures of a young Peruvian bear who travels to the city in search of a home. Finding himself lost and alone, he begins to realize that city life is not all he had imagined -- until he meets the kindly Brown family who reads the label around his neck that says "Please look after this bear. Thank you," and offers him a temporary haven. It looks as though his luck has changed until this rarest of bears catches the eye of a museum taxidermist. The film features an entirely computer-generated bear who interacts with a cast of esteemed actors.

PADDINGTON opens nationwide on January 16, 2015.

About ZeptoLab
ZeptoLab UK Limited is a global gaming and entertainment company best known for developing the award-winning, hit franchise Cut the Rope®, which includes Cut the Rope, Cut the Rope: Experiments, Cut the Rope: Time Travel and Cut the Rope 2, available across platforms and devices. Cut the Rope games have been downloaded more than 600 million times by users around the world since the game's debut in October 2010. The company has also released Pudding Monsters™, which can be downloaded on Android and iOS platforms. For more information, please visit www.zeptolab.com.

ZeptoLab, Cut the Rope, Om Nom, Nommies and Feed with Candy are the trademarks of ZeptoLab UK Limited. TM/© 2014 ZeptoLab UK Limited.

Contact Information

  • MEDIA CONTACT:
    John O'Leary
    Zeptolab [at] launchsquad [dot] com
    (212) 564-3665