SOURCE: ZeptoLab


May 01, 2013 08:00 ET

ZeptoLab® Expands Licensing and Merchandising Program in Latin America

New Partnerships Announced With Televisa and Exim Licensing Group to Represent Cut the Rope® Brand

SAN FRANCISCO, CA--(Marketwired - May 1, 2013) - ZeptoLab UK Limited, developers of the award-winning game Cut the Rope®, today announced that they have signed with two new agents to expand licensing and merchandising for the Cut the Rope brand in Latin America. Televisa Consumer Products, part of the largest media company in the Spanish-speaking world, will represent the Cut the Rope franchise in Mexico across the realms of digital entertainment, television and merchandising. Exim Licensing Group, one of the largest independent licensing agencies in the Latin American market, will represent ZeptoLab in Brazil and the rest of Latin America.

ZeptoLab's expansion into Latin American licensing and merchandising follows the success of their program in the U.S., Canada and the E.U., which kicked off in 2012 and extends across a broad range of categories including toys, games and activities, apparel, accessories and an animated web series. ZeptoLab is also developing a live-action, game show television series in collaboration with Sony Pictures Television.

"Cut the Rope is an international hit and our little green monster, Om Nom, is beloved worldwide," said Tanya Haider, ZeptoLab Head of Merchandising and Licensing and former SVP International Consumer Products at Nickelodeon & Viacom Consumer Products. "By extending our licensing and merchandising program into Latin America, we are bringing Om Nom to life for more of our fans and expanding the Cut the Rope franchise into emerging markets around the world."

About ZeptoLab®
ZeptoLab UK Limited is a global gaming and entertainment company best known for developing the award-winning, hit franchise Cut the Rope®, which includes Cut the Rope, Cut the Rope: Experiments and Cut the Rope: Time Travel. Available for download across all major platforms and devices, these games have been downloaded more than 300 million times by users around the world since Cut the Rope's debut in October 2010. The company has also released the games Parachute Ninja™ and Pudding Monsters™, which can be downloaded on Android and iOS platforms. For more information, please visit

ZeptoLab, Cut the Rope and Om Nom are the registered trademarks of ZeptoLab UK Limited.

About Televisa Consumer Products
Established in 2003, Televisa Consumer Products (TCP) develops official products for Grupo Televisa's brands and characters, so that millions of consumers around the world can enjoy the magic of entertainment in their own homes. TCP capitalizes on nationally and internationally renowned properties, maintaining industry leadership and creating a solid licensing business via the development of a wide portfolio and multitarget consumer products. TCP is an agent for major endeavors such as Nickelodeon, and guarantees quality entertainment offerings and consumer products that preserve the image and the prestige of the properties represented. TCP is a division of Grupo Televisa, the world's largest Spanish-speaking media conglomerate. For more information, visit and

About Exim Licensing Group
EXIM is a marketing organization exploring 360° opportunities involving licensing, promotions, merchandising, entertainment, TV & stage show productions, covering the entire Latin America region. With 30 years of experience and 15 offices across the region, EXIM has created a Latin American network and guarantees its clients the highest quality of service in developing sophisticated regional strategies and executing them locally. Controlled and managed by Exim Headquarters, based out of Miami, the network has strict guidelines and business procedures to ensure the highest quality services. EXIM's mission is to provide marketing solutions as well as profitable promotions through a diversity of tools for consumer product clients and their ad agencies. Additional information is available at

Contact Information