SOURCE: March Communications

March Communications

March 01, 2010 08:00 ET

Zeus Selects March Communications as Agency of Record in the U.S.

March to Implement Social and Traditional Media Relations and Thought Leadership Program to Increase Zeus' Visibility and Sales

BOSTON, MA--(Marketwire - March 1, 2010) - March Communications, a Boston-based, boutique, high-tech PR agency, today announced it has secured a U.S. public relations contract with Zeus Technology. March is partnering with Zeus to deliver a full-service public relations campaign incorporating strategic consultancy, media relations including a business press program, content development and a high-level thought leadership program.

Zeus Technology is a UK headquartered technology company that enables businesses to create, manage and deliver superior online services in Physical, Virtual and Cloud environments. Zeus is the only pure software-based application delivery controller company, and capitalizing on that position is a key part of the communications strategy and PR program.

Recently appointed marketing manager Elizabeth Schapira will head up the U.S. PR drive from Zeus' California office, working closely with March in Boston to bridge the gap between London and the West Coast.

Key Facts:

  • As part of Zeus' rigorous agency selection process, five agencies across the U.S. were invited to pitch for the business. Zeus chose March Communications from a short list of two agencies because of its creative and ambitious PR program, which demonstrated its ability to take risks with the overall strategy and direction that will ultimately deliver impactful results.

  • Zeus is well respected and established in the UK and Europe. The focus of the PR will be to aggressively establish the brand in key horizontal and vertical markets, as well as raise Zeus' profile with its strategic and channel partners in the U.S.

Supporting Quotes:

"There is a lack of demonstrated thought leadership and vision among the application delivery controller players in the U.S," said Cheryl Gale, managing partner, March Communications. "Our plan is to aggressively raise the profile of Zeus and show how it helps optimize users' experience. As softADCs gain popularity in an increasingly virtual world, we believe we can capitalize on Zeus' 5-year lead as a softADC and translate that position into leads, sales and increased revenue for Zeus in the U.S."

"We selected March based on the company's innovative ideas, results-driven program and proactive approach to securing our business," said Elizabeth Schapira, marketing manager, Zeus Technology. "The team showed true knowledge of our company and industry by doing comprehensive research to identify where our competitors had an edge on us and where we needed to be from a visibility and messaging stand point."

Resources:

About Zeus Technology

Zeus software enables our customers to create, manage and deliver exceptional online services in Physical, Virtual and Cloud environments. Implementing a Zeus solution allows organizations to visualize and manipulate the flow of traffic to their web-enabled applications, thus ensuring a consistently robust web infrastructure. Coupled with the ability to deploy new online services very quickly, Zeus helps provide the competitive advantage businesses need, by making their online services faster, more reliable, more secure and easier to manage. Zeus software can be deployed on industry standard hardware, virtual machines and any Cloud platform, making it the right strategic choice for today and tomorrow. Zeus holds strategic partnerships with world-class companies such as Amazon Web Services, Dell, HP, IBM, Intel, Joyent, Oracle, Sun, Qualcomm and VMware. Zeus powers over one million website infrastructures across the world including, the BBC, BT, Comic Relief, Domino's Pizza, Gilt Groupe, ITV, Play.com, See Tickets, STA Travel and Virgin Media. Zeus is in a unique position to assist any business looking to enhance their mission-critical Internet service infrastructure.

For more information, visit www.zeus.com.

About March Communications

Founded in 2005, March Communications is a boutique technology PR agency located in Boston, MA. What sets March apart from the high tech PR crowd is an intelligent and creative application of public relations to the rapidly evolving brave new world of 'media'. The agency has a strong European heritage and combines a knowledge of global business drivers and local and sector-specific expertise. March has worked with technology clients of all sizes from all over the World and has particular expertise and focus on telecoms, security, clean tech, enterprise software and services and consumer technology.

Check out March's company blog PR Nonsense and follow March on Twitter.

Contact Information

  • Press Contact
    Cheryl Gale
    Managing Partner
    March Communications
    +1 617 960-9839
    Zeus@Marchpr.com

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