SOURCE: Ziba Beauty

Ziba Beauty

September 11, 2012 11:55 ET

Ziba Beauty Eyebrow Threading Franchise Launches National Expansion

The Popular California-Based Threading Studio Expands to Meet Demand of Growing Beauty Trend

ARTESIA, CA--(Marketwire - Sep 11, 2012) -  Ziba Beauty, an eyebrow threading franchise with 16 upscale studios in California, is launching a national expansion throughout the United States with a goal of eventually opening up several hundred new locations.

"Eyebrow threading and mehndi are quickly becoming popular in the United States," said Sumita Batra, Ziba Beauty's CEO. "If you haven't heard about eyebrow threading as a superior alternative to waxing, you will soon."

Ziba Beauty brought the Far East beauty tradition of eyebrow threading to the United States nearly 24 years ago and today is the leading producer of the service. Threading is the premier option for eyebrow shaping, far gentler on the skin than waxing, and doesn't leave unsightly skin discoloration or breakouts.

Once only an eastern beauty tradition, threading is now popular among Americans, driving national demand for the service. Now, 15.6 million Americans pay to have their eyebrows shaped, mostly at mall studios and kiosks. To meet demand, Ziba Beauty franchises in upscale malls and pedestrian shopping centers. Eyebrow threading is among the most popular beauty trends and Ziba shapes 1 million eyebrows a year.

Under the leadership of Batra, Ziba Beauty became popular among celebrities and the franchise's work has appeared in Batra's top-selling book, "The Art of Mehndi," on MTV and in numerous magazines including Elle, Vanity Fair and Rolling Stone. Famous customers include Madonna, Liv Tyler, Gwen Stefani and Naomi Campbell.

"We're excited to bring authentic eastern beauty traditions so cherished for thousands of years to America," Batra said. "We're making the world a less hairy place, one eyebrow at a time."

Ziba Beauty franchises have a long track record of generating good revenue and the total investment for franchises starts at $249,000.

For more information, visit

Contact Information

  • Media Contact:
    Leah Jennings
    Brand Journalists
    Email Contact