SOURCE: Ziba Beauty

Ziba Beauty

November 29, 2012 11:00 ET

Ziba Beauty Franchise Anticipates 2013 Beauty Trends by Offering Quality Services, New Product Line

Eyebrow Threading Franchise Expects Body Art Popularity to Rise, Introduces New Line of Eye Shadows

LOS ANGELES, CA--(Marketwire - Nov 29, 2012) - One word describes 2013's top beauty trends, industry experts say: "individuality."

Spring 2013 fashion weeks in New York, Paris and Milan this fall reflected a shift in the beauty industry. Gone are the days of imitated looks passed from one Hollywood star to the next. Instead, the beauty trends of 2013 vary from person to person, featuring both bold and neutral pallets that showcase diversity and imagination as primary values.

"Next year, we anticipate an emphasis on the infusion of different cultures to create a fresh approach to a modern, yet authentically beautiful look," said Sumita Batra, CEO of Ziba Beauty, an eyebrow threading franchise with 16 upscale studios in California. "We were the first to bring brow and body artistry to the west more than 24 years ago. It's rewarding to see our values have not only sustained, but are at the forefront of trends."

Batra said to expect in 2013 a stronger focus on the eyes, including the practice of using jewels and eye liners to create a bolder, modern brow as seen on runways around the globe. To complement the glittering jewels and brilliant liners, Ziba Beauty launched its new Pure Pigment Baked Eye Shadows, featuring nine new shades that range from smoky hues to barely-there naturals that can be worn wet or dry.

"It's going to be a very exciting year for Ziba Beauty," Batra said. "The beauty and fashion industry has presented us with so many options to fall in love with."

In the 1990s, celebrities like Madonna and Liv Tyler began bearing intricate body art adorned with sparkling jewels on their hands and feet -- the kind of fashion no one in the West had ever seen before. The fresh style came from Ziba Beauty, which brought the ancient Far Eastern practices to the United States. The practices continue to grow in popularity thanks to Ziba Beauty.

Ziba Beauty has launched a national expansion with a goal of opening several hundred new locations in the United States and overseas. Its current franchises have a track record of success and scalability, and the total investment for franchises starts at $249,000.

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