SOURCE: ZiffLeads PPCall

February 27, 2007 06:00 ET

ZiffLeads Expands Network, Becomes "One-Stop-Shop" for Pay-Per-Call Advertising Across All Media

Extends Reach to Include Major Search Engines, Local Directories, Free DA, Podcasts, Mobile, Radio and TV

PLEASANTON, CA -- (MARKET WIRE) -- February 27, 2007 -- ZiffLeads, a pioneering pay-per-call advertising network, developed and operated by SPG Solutions, today announced a significant augmentation to their pay-per-call advertising publisher network. Advertisers signing up at www.ZiffLeads.com for set-price pay-per-call leads can now reach customers via the largest distribution network in the industry.

ZiffLeads' advertisers can create and manage phone-based lead generation campaigns in one easy location and target prospects searching the major search engines: Google, Yahoo! and MSN, leading local directories: Local.com and SuperPages.com, directory assistance services: 1-800-FREE411, and the major wireless carriers: Verizon, Cingular, Sprint/Nextel, and T-Mobile, via search and content services from Google and UpSnap. Additionally, ZiffLeads advertisements reach targeted podcast listeners via podcast advertising network partner, Kiptronic, and will soon reach targeted audiences of over 40 major cable TV stations and 900 plus radio stations.

"Our groundbreaking 'One-Stop-Shop' service brings an unprecedented ease to managing a far-flung multimedia ad campaign," explains ZiffLeads CEO, Gopesh Kumar. "More exciting though, ZiffLeads does this within the supremely transparent and compelling framework of pay-per-call advertising."

ZiffLeads eliminates the risk for direct response marketers who want to try mobile, pay-per-click, podcasting, TV or radio outlets by transforming these media buys into affordable, performance-based options. The service allows advertisers to develop various Ad creatives for different media channels, precisely target audience, proactively manage campaigns, and analyze results all in one interface.

Because of the attractive ROI, easily understood concept, and preeminently transparent and measurable nature of pay-per-call advertising, The Kelsey Group, a leading local interactive media research firm, projects pay-per-call to double each of the next five years to reach $3.7 billion by 2010.

By streamlining the creative process, minimizing entry points, maximizing reach and providing comprehensive, measurable results for marketers, ZiffLeads makes managing a multi-media direct response pay-per-call performance advertising campaign a snap. For more details on ZiffLeads, and how to launch a campaign, visit www.ZiffLeads.com.

About SPG Solutions

SPG Solutions, based in Pleasanton, Calif., develops and markets a new generation of application platforms linking the Internet and Telephone to improve business revenue across the Web. Enabling voice commerce interactions with tracking, reporting and transaction capabilities, SPG Solutions supports over 25,000 clients and partners worldwide, including ADT, Carlson, InfoUSA, MSN, and Wunderman. For more information visit www.ZiffLeads.com.

Contact Information

  • Contact:
    Dave Landa
    Phone: 925-469-9600 ext. 202
    E-mail: Email Contact