SOURCE: ZiffLeads

March 20, 2007 07:02 ET

ZiffLeads Pay-Per-Call Advertising Network Announces Full Service Creative Development Support for Pay-Per-Call Advertisers

Lends Creative Insight and Experience to Advertisers to Optimize Conversions in ZiffLeads Leading Multi-Channel Pay-Per-Call Network

PLEASANTON, CA -- (MARKET WIRE) -- March 20, 2007 -- ZiffLeads, pioneering pay-per-call advertising network developed and operated by SPG Solutions, today announced full service creative development support for their pay-per-call advertisers. Advertisers signing up at www.ZiffLeads.com for set-price pay-per-call leads can now rely on ZiffLeads' experience, insight and support to optimize their pay-per-call advertising campaigns that run in the ZiffLeads network, the largest distribution network in the industry.

Currently, advertisers access ZiffLeads' self-serve ad-creation wizard online to enter and create channel-specific rich creative content for Internet ads, mobile phone ads, and audio ads for distribution through ZiffLeads pioneering service and network.

"Our years of experience in the pay-per-call market has provided us much insight to know what works," explains ZiffLeads VP Dave Landa. "Although we provide a self-serve 'One-Stop Shop' to access our multi-channel network, many advertisers are new to pay-per-call, as well as mobile, audio, and even to paid search and performance advertising. This is where clients can leverage our experience and skill to create optimal pay-per-call campaigns."

ZiffLeads advertisers can access in-house designers and account executives to design graphics-rich business profile pages and suggest optimal mobile phone ad text and audio ad copy for maximum pay-per-call ad impact. Interested advertisers can visit ZiffLeads for examples.

The optimized advertisements are then distributed through ZiffLeads' leading network that includes the major search engines: Google, Yahoo! and MSN; local search directories: Local.com and SuperPages.com; free DA services like 1-800-FREE411; and the major wireless carriers: Verizon, Cingular, Sprint/Nextel, and T-Mobile, via search and content services from Google and UpSnap, among others. Additionally, the advertisements extend to podcast listeners via podcast advertising network partner, Kiptronic, and will soon reach targeted audiences of over 40 major cable TV stations and 900 plus radio stations.

For more details on ZiffLeads' full service support, visit www.ZiffLeads.com.

About ZiffLeads

ZiffLeads, operated by SPG Solutions, based in Pleasanton, Calif., is a pioneering patent-pending pay-per-call platform and network launched in 2005 that eliminates the risk for direct response advertisers desiring to try pay-per-click, mobile, DA, podcasting, TV or radio outlets, by transforming these media buys into a single affordable performance-based option with unified ad-creation and reporting.

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