December 09, 2014 18:00 ET

Ziftr® Launches Public Presale for ziftrCOIN™, the Gateway Coin to Mainstream Cryptocurrency Adoption

BOSTON, MA--(Marketwired - Dec 9, 2014) - Ziftr, a New Hampshire-based company that develops products, tools and apps to revolutionize the shopping experience, today launched the ziftrCOIN Presale at The Presale runs from now until January 23 or sooner depending on when the coins run out. ziftrCOIN is an innovative altcoin designed to onboard the next 10 million cryptocurrency users and to help fulfill Ziftr's goal of bringing cryptocurrency into the mainstream for consumers and retailers. All proceeds from the ziftrCOIN Presale will directly fund Ziftr's efforts to accelerate mainstream cryptocurrency adoption. 

To accomplish its goal of bringing cryptocurrency into the mainstream, Ziftr has created a suite of tools including ziftrCOIN, an innovative altcoin for online shoppers; ziftrPAY, a secure API that enables retailers to accept cryptocurrency and credit cards without viewing the customer's credit card information; and ziftrSHOP, the online component of Ziftr's retailer network where tens of thousands of retailers display millions of products that consumers can browse for the best price. The money raised during the ziftrCOIN Presale will fund the ongoing development of these tools and help Ziftr onboard its existing ziftrSHOP retailers into the ziftrPAY system.

"If you believe in the future of cryptocurrency and you want to see mass cryptocurrency adoption in the next couple years, the keys to making this happen are enabling retailers to easily accept not only Bitcoin but the many popular altcoins and getting the next 10 to 15 million users on board with cryptocurrency," said Bob Wilkins, CEO of Ziftr and ziftrCOIN. "I encourage you to participate in the ziftrCOIN Presale and help us achieve our goal of making cryptocurrency highly accessible and easily adoptable for the average consumer and retailer."

During the ziftrCOIN Presale, ziftrCOINs will start at 1 BTC for 1,600 ziftrCOINs and gradually rise to 1 BTC for 533 ziftrCOINs -- though participants can spend less than 1 BTC if they choose to. In addition to receiving ziftrCOINs, Presale participants also have the opportunity to receive rewards in exchange for their contribution. Ziftr is partnering with companies like Red Harbinger to offer exciting rewards ranging from ziftrCOIN swag to mining rigs to an all-expense-paid trip to the Ziftr office for an exclusive planning session.

Following the ziftrCOIN Presale, all purchased ziftrCOINs will become available for use in February 2015. In late 2015, Ziftr will give away 300 million ziftrCOINs free of charge (a maximum of 100 ziftrCOINs to each individual) so that everyday consumers can begin familiarizing themselves with cryptocurrency. Each ziftrCOIN will have a minimum redemption value of $1 when used within Ziftr's retailer network, functioning similarly to a coupon. By giving away the coins, Ziftr's goal is to get them into the hands of consumers who aren't likely to mine coins or purchase them on an exchange until they can see for themselves the benefits of cryptocurrency. 

"Our hope is that by giving ziftrCOINs away to people who haven't yet used cryptocurrency, they'll become familiar with using it within the Ziftr retailer network and gradually begin using Bitcoin and other altcoins as well," said Wilkins. "In this way, ziftrCOIN really is designed to be the gateway coin to cryptocurrency adoption, and its success will increase the value of all cryptocurrencies."

To purchase ziftrCOINs through the ziftrCOIN Presale, visit

About ziftrCOIN
ziftrCOIN, the first digital currency developed for online shoppers, aims to revolutionize shopping by putting cryptocurrency into the hands of consumers and enabling them to conduct simple, secure transactions at their favorite online retailers.

For more information about ziftrCOIN, visit: 

About Ziftr®
Established in 2008 and based in Milford, New Hampshire, Ziftr revolutionizes the online shopping experience through the development of innovative products, tools and apps that make life easier for both consumers and retailers. The company's first tools, a browser add-on and mobile app that connect shoppers with the best deals at their favorite online retailers, have had more than 2.5 million downloads.

Ziftr is a product of myVBO®, a full service design, marketing and development company that helps businesses turn their ambitions into realities. 

For more information about Ziftr, visit

All statements in this release, other than statements of historical facts that address future ziftrCOIN availability, or developments that the ziftrCOIN expects are forward looking statements. Although the Corporation believes the expectations expressed in such forward looking statements are based on reasonable assumptions, such statements are not guarantees of future performance and actual results or developments may differ materially from those in the forward looking statements. Factors that could cause results to differ materially from those in the forward looking statements include, but are not limited to: market volatility; continued availability of capital, financing and personnel; government regulation and laws; and general economic, market or business conditions.

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