October 12, 2016 10:00 ET

ZINFI Powers Through-Channel Marketing Automation (TCMA) Software With Its Industry-Leading Partner Profiling Capabilities

ZINFI's Through-Channel Marketing Automation Platform Is Now Fully Integrated With ZINFI's Partner Profiling Capability to Enable Customers to Granularly Manage Campaign Performance by Various Partner Tiers

PLEASANTON, CA--(Marketwired - October 12, 2016) - ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced the successful integration of its partner profiling engine into its through-channel marketing automation (TCMA) software. This profiling ability will be available in both market-to and market-through sides of ZINFI's through-channel marketing automation platform.

"Our clients are asking for more controls over how they invest into channel programs and campaigns," said Sugata Sanyal, founder and CEO of ZINFI. "Our newly integrated partner profiling capabilities will allow our Fortune 1000 clients to rapidly deploy various types of campaigns aligned with the variables that define their partner tiers. This ability to granularly assign campaigns and programs will allow clients not only to selectively allocate certain campaigns to certain partners on a global basis, but also to track results and return on investment in a much more visible and predictable way. This is truly a game-changing capability for building a high-performing channel. "

ZINFI has been among the select group of companies that Forrester recently invited to participate in The Forrester Wave™: Partner Relationship Management (PRM) Platforms, Q3 2016. According to the report, "ZINFI's PRM solution is particularly strong in some of the foundational elements of PRM, specifically its robust support for partner taxonomy/typing and partner tier management." The report adds, "ZINFI is extending the definition of PRM -- its solution portfolio extends beyond PRM… "

To access the full Forrester report on partner relationship management platforms, click here. For more information about ZINFI's Unified Channel Management Platform, please visit our website at

You can also follow ZINFI Technologies on LinkedIn at, and at the ZINFI Channel Marketing Best Practices blog at

About ZINFI Technologies

ZINFI Technologies, the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Channel Management automation platform that streamlines and manages the entire partner lifecycle through three core state-of-the-art SaaS applications-partner relationship management, channel marketing management and channel sales management. In 26 countries, these three core UCM SaaS applications are locally supported by ZINFI's global marketing services team members.

For more information about ZINFI's Unified Channel Management platform, please visit our website at You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

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