November 09, 2016 10:00 ET

ZINFI and SiriusDecisions Host Channel Marketing Webinar on Integrated Marketing Tactics

Vendors selling through the channel will learn how to drive demand globally using a channel marketing management platform with integrated marketing tools

PLEASANTON, CA--(Marketwired - November 09, 2016) - ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, and SiriusDecisions, Inc., the leading global business-to-business (b2b) research and advisory firm, today announced they will offer a free webinar entitled "Integrated Marketing Tactics to Build Partner Pipeline," to be held Wednesday, November 30, at 10-11 am PST. Attendees will be guided step-by-step through the complexities of driving demand through a global distributed partner network. They will learn how to execute an integrated marketing plan, and leverage channel marketing tools and best practices to grow their partners' pipelines globally.

Speakers include Mike Chantigian, ZINFI's Director of Business Development, who will provide a brief introduction; Cathy Contreras, Senior Analyst at SiriusDecisions, who will present "Integrated Marketing Overview"; and Chris Field, ZINFI's Director of Worldwide Marketing, who will speak on "Multi-Partner Demand Generation." At the end of the webinar, Mike Chantigian will host a Q&A session. Details on the webinar and registration can be found here.

"Channel marketing on a global level can be an extremely complex undertaking," said Sugata Sanyal, founder and CEO of ZINFI. "Fortunately, there are concrete steps any organization selling through the channel can take to ensure they have the right approach and the right toolset to drive demand among hundreds or even thousands of partners across multiple geographies. This webinar should provide insights for anyone interested in improving their organization's channel marketing practices and programs and getting measurable results, whether they are new to channel marketing or highly experienced professionals."

For more information about the webinar and to register, please click here. Find more information about channel marketing and ZINFI's Unified Channel Management Platform, or download a copy of our best practices guide on Unified Channel Management.

About ZINFI Technologies

ZINFI Technologies, the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Channel Management automation platform that streamlines and manages the entire partner lifecycle through three core state-of-the-art SaaS applications -- partner relationship management, channel marketing management and channel sales management. In 26 countries, these three core UCM SaaS applications are locally supported by ZINFI's global marketing services team members.

For more information about ZINFI's Unified Channel Management platform, please visit our website at You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

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