SOURCE: Webtrends


February 14, 2011 02:00 ET

Zinio Chooses Webtrends Mobile Analytics for Its Apps Across Devices

World's Largest Digital Newsstand Uses Webtrends for Content and Consumer Intelligence

BARCELONA, SPAIN--(Marketwire - February 14, 2011) - Mobile World Congress -- Webtrends, the global leader in mobile and social analytics, announced today at Mobile World Congress 2011 that Zinio has chosen Webtrends Mobile Analytics to measure their mobile app activities across Zinio's multi-device UNITY™ platform.

Consumers are increasingly leveraging mobile devices to obtain news and content1, and 74 percent of the publishers are now fully engaged in implementing digital versions of their magazines and books2. For Zinio, the world's largest newsstand available in 29 countries around the world, its selection of multi-platform apps serve as a crucial gateway to more than 3,500 full-color magazine brands worldwide. By leveraging Webtrends Mobile Analytics, Zinio has access to information and insights necessary to maximize the value from their applications, including:

  • How many people use the app, trial, and purchase magazines after download
  • Which magazines need improved promotion or show potential cross-sell opportunities
  • Which screens, media and other features are the most compelling
  • Behaviors that impacts user likelihood to buy other content

With the explosion in mobile tablet devices, a market that is forecasted to grow to 100MM tablets in US households by 2013, tracking how users consume mobile media is more important than ever3. Zinio transforms traditional magazines into a format that takes full advantage of the interactive capabilities of the iPad, iPhone, Android devices, desktop and laptop PC products with their UNITY™ platform. Webtrends Mobile Analytics captures that data for optimum utilization by Zinio's marketing team to continue to understand their customers better and improve their apps user experience.

"With the viewing and readership data that Webtrends captures as users enjoy magazines online and offline, we are able to continuously improve the relevance and utility of our offering to keep subscribers increasingly engaged over time. This engagement ultimately leads to increased sales across our content portfolio," said Jeanniey Mullen, CMO of Zinio. "With Webtrends Mobile Analytics, we have the information we need to make our apps even more useful and innovative. This is critical to our publishers and their own growth strategies."

"Zinio is making waves in the digital arena -- bringing content to readers' fingertips at any time on any screen," noted Hope Frank, CMO at Webtrends. "As digital pioneers ourselves, we are thrilled to help Zinio harness their application data with our Mobile Analytics technology and better understand their customer-base. The information we help Zinio glean from their apps will help them identify what works and bring richer published content to their users around the world." 

About Webtrends Mobile Analytics
Webtrends Mobile Analytics helps companies understand the real value of their mobile app investments by measuring the actual usage of the app across all mobile platforms. Mobile Analytics enables marketers to see mobile data in context with their other digital touch points (social media, websites) to evaluate how each marketing channel is performing and fine tune their tactics.

About Webtrends, Inc.
Webtrends is the global leader in mobile and social analytics. We help marketers create, measure and improve campaigns for more than 7,000 leading brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners. For more information, visit

Phone: 1-877-932-8736
Twitter: @webtrends

About Zinio
Zinio is the world's largest newsstand. With its many digital products and services, Zinio creates better ways for people to discover published content, get more of it and do more with it. Now, readers can purchase content once to be read on any screen. Zinio provides the ability to shop for, search inside, read, share and save digital content in 29 local newsstands in any country in the world. Through the ZINIO UNITY™ reading platform, readers can move seamlessly within each publication page between text, interactive graphics, animated illustrations, videos and much more. Offering hundreds of thousands of the best digital titles, Zinio's e-stores and applications are revolutionizing reading. Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei. Visit

Follow Zinio's twitter:
Twitter: @zinio

1 Nielsen

2 Harrison Group, January 2011

3 iPad: Can it Save the Magazine Industry?

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