SOURCE: Zion & Zion

Zion & Zion

August 07, 2013 12:04 ET

Zion & Zion Deploys Adobe Test&Target; Clients See 100 Plus Percent Conversion Improvement

First Agency in Southwest to Offer Test&Target In-House

TEMPE, AZ--(Marketwired - Aug 7, 2013) - Zion & Zion (@ZIONandZION) one of Phoenix's highest ranked Public Relations, Social Media, Online Marketing and Advertising agencies, has been seeing impressive results from its deployment of the Adobe Test&Target system for a variety of its clients over the past year. A marketing leader and innovator in the Southwest, Zion & Zion was the first agency to license this technology in-house instead of merely managing it for a client.

Test&Target allows the Zion & Zion team to quickly and continually execute A/B testing and multivariate testing (MVT). Test&Target also allows the agency to measure the effectiveness and relevance of content across any online channel; and to increase content relevance through segmentation, targeting, and automated personalization.

Zion & Zion clients have seen conversion improvements ranging from a few dozen percent to over 100 percent.

Zion & Zion CEO Aric Zion (@ariczion) commented, "Test&Target is a powerful tool but has been out of reach for mid-sized clients due to the high learning curve and up-front investment of both time and money. By being the first agency in the Southwest to deploy Test&Target in-house, we're able to spread the investment across many clients resulting in dramatic performance improvements for our clients at negligible cost."

About Zion & Zion
Headquartered in Tempe, Ariz., Zion & Zion is a full service marketing strategy, advertising, public relations, social media and interactive firm.

The work of the Zion & Zion team includes local as well as national and international brands, including: Weider Global Nutrition, Fascinations, Eastmark/DMB Associates, The Farm at South Mountain, Goettl Air Conditioning, Barro's Pizza, and AFS Technologies.

Zion & Zion is ranked among the top agencies in Arizona by various sources, having received the following accolades: #1 PR, #1 Social Media, #1 Ad Agency, #1 Online Marketing, #1 Graphic Design, and as well as #2 Best Place to Work.

Zion & Zion differentiates itself through executive experience in marketing strategy as well as a truly integrated approach to marketing and advertising built on the firm's flat management structure and ability to provide all services in-house. Learn more at www.zionandzion.com, follow @ZIONandZION on Twitter and Instagram, and Like ZIONandZIONAgency on Facebook.