SOURCE: Zions Direct

Zions Direct

June 29, 2011 08:30 ET

Zions Direct Announces Corporate Bond Auction Results

Auctions of Corporate Bonds for Week Ending June 24, 2011

SALT LAKE CITY, UT--(Marketwire - Jun 29, 2011) - Zions Direct (, the online broker-dealer that allows its customers to purchase corporate bonds in its daily web-based auctions, announces their weekly auction results. In auctions closed from June 20, 2011 to June 24, 2011, investors purchasing corporate bonds in the auctions received average taxable yields 0.89 percentage points, or 89 basis points, higher than comparable bonds reported in FINRA's Trade Reporting and Compliance Engine (TRACE).

Zions Direct, in conjunction with BondDesk Group LLC, regularly publishes a Market Snapshot for investors to help understand the current bond market, summarizing current weighted-average yields of investment-grade municipal and corporate bonds. Findings are compared against similar securities auctioned at Zions Direct Auctions ( Since February 2007, Zions Direct has auctioned over 850 million dollars in more than 3,000 fixed-income auctions.


Corporate Bonds' Average Yields Trade Data (source: FINRA's TRACE)

2011 - 2012201220132014201620182021
Rating< 9mo1 yr2 yr3 yr5 yr7 yr10 yr

Corporate Bond Auction Comparison Data (auction data from

IssuerTermRatingAuction YieldTRACEDifference
Avg Yield(basis points)
HSBC Finance Corp4 MonthA1.85%0.46%139
Goldman Sachs Group Inc8 MonthA1.36%0.46%90
Conoco Phillips16 MonthA1.70%0.67%103
Kraft Foods Inc4 MonthBBB1.00%0.63%37
Morgan Stanley7 MonthA1.20%0.46%74
US Bancorp (FDIC Ins)9 MonthAAA1.10%0.15%95
3M Company4 MonthAA0.99%0.32%67
Target Corp8 MonthA1.32%0.46%86
General Electric Capital18 MonthAA1.40%0.55%85
Credit Suisse USA Inc5 MonthAA1.25%0.32%93
Daimler Finance NA LLC7 MonthBBB1.20%0.63%57
Bank of America / Merrill Lynch & Co14 MonthA1.50%0.67%83
HSBC Finance Corp4 MonthA1.74%0.46%128
JP Morgan Chase & Co.7 MonthA1.44%0.46%98
General Electric Capital15 MonthAA1.50%0.55%95
Average Difference89

For more information on Zions Direct and the BondDesk Market Snapshot go to to sign up to receive the free weekly newsletter or visit to view a Market Snapshot archive.


About Zions Direct
Zions Direct is a broker-dealer that specializes in offering securities for self-directed and fixed income-focused investors. Zions Direct allows retail investors to buy FDIC-insured certificates of deposit and corporate and municipal bonds through its web-based Bond Store ( and auction platforms. In addition, clients can invest in stocks, mutual funds, and exchange-traded funds online or through a Zions Direct financial representative.

About BondDesk Group LLC
BondDesk Group LLC is a financial technology firm, providing enterprise-wide fixed income solutions to many of the top broker-dealers in North America. The BondDesk Alternative Trading System (ATS), run by BondDesk Trading LLC, connects broker-dealers through a centralized marketplace by offering a diverse pool of liquidity for odd-lot fixed income securities in multiple asset classes. The BondDesk ATS executes over 20,000 transactions per day by providing 2,000 broker-dealers access to 35,000 live and executable offerings from over 100 premier fixed income dealers. In addition, BondDesk Group is a leading provider of innovative fixed income wealth management solutions, advisor workstations and fixed income analytical tools and applications.

Market Snapshot Information Disclaimer
TRACE bond trade data displayed as weighted average yield. Corporate bond information from FINRA's Trade Reporting and Compliance Engine (TRACE) as of June 24, 2011. The Trade Data was developed by BondDesk Group based on trade reporting information from TRACE, and excludes transactions in callable and floating-rate coupon bonds. Auction information from as of June 24, 2011. The aggregate rating for each bond is based on average ratings from Moody's and S&P (when available).

Although information in this Market Snapshot is believed to be reliable, Zions Direct and BondDesk make no express or implied warranties of any kind regarding this information, including as to its accuracy or completeness. Auction data excludes bonds in undersubscribed auctions.

Terms are defined as follows: < 9 months = anything up to .75 years to maturity; 1 year = anything greater than 0.75 years up to 1.5 years to maturity; 2 years = anything greater than 1.5 years up to 2.5 years to maturity; 3 years = anything greater than 2.5 years up to 4 years to maturity; 5 years = anything greater than 4 years up to 6 years to maturity; 7 years = anything greater than 6 years up to 8.5 years to maturity; 10 years = anything greater than 8.5 years up to 11.5 years to maturity.

Investment products and services offered through Zions Direct, member of FINRA/SIPC, a non-bank subsidiary of Zions Bank are NOT insured by the FDIC or any federal or state governmental agency, are NOT deposits or other obligations of, or guaranteed by, Zions Bancorporation or its affiliates, and MAY be subject to investment risks, including the possible loss of principal value or amount invested. FDIC-insured CDs are insured up to $250,000 per individual account holder per bank.