SOURCE: Locale Media

October 14, 2008 18:03 ET

Zip-Code Targeted Advertising for New York City's Tri-State Area Now Available Through Locale Media

Local, Online Advertising for Westchester County, Fairfield County, North Jersey, Long Island, the Hamptons, and New York City

STAMFORD, CT--(Marketwire - October 14, 2008) - Locale Media, the local advertising network, announced today that the company has launched its zip-code targeted online advertising service in the New York Tri-State Area. The company has officially established a local sales presence in Fairfield and Westchester Counties, North Jersey including Bergen and Essex Counties, Manhattan, and Long Island.

Locale Media sells visual, display advertising on the sites of prominent TV networks, lifestyle brands, major magazines, and renowned newspapers. On these leading sites, Locale Media offers local advertisers the ability to target their advertising by zip code.

With zip-code advertising, a luxury jeweler in Greenwich can choose to reach just the most affluent communities such as Old Greenwich, Riverside, New Canaan, Bedford, Scarsdale, Purchase, Alpine NJ, and even the Upper Eastside.

"Local advertisers that are focused on reaching affluent markets need a full service online solution," said Bhu Srinivasan, CEO of Locale Media. "Locale Media is the first company to focus on display advertising for local businesses with a full-service approach. The self-service model is cumbersome and a non-starter for many of our clients: Big-ticket local advertisers want all of the details taken care of."

In the Hamptons, an architect can reach communities such as Amagansett, Bridgehampton, and Wainscott in the late Spring and Summer. During the Fall and Winter, Locale Media can make seasonal adjustments to target prospects on the Upper Eastside, Westchester County, Fairfield County, and even Palm Beach.

Zip-code targeted advertising on leading sites gives local advertisers the benefits of direct mail, the visual qualities of magazine advertising, and the cachet of being seen on the most premium sites online.

Locale Media primarily focuses on targeting zip codes, towns, and communities where the median home price is over $1 million. In the Tri-State area, the top communities include:

New York City: Upper Eastside, Upper Westside, Tribeca, Gramercy Park, Park Slope

Fairfield County: Greenwich, New Canaan, Darien, Westport, Wilton, Weston, Ridgefield

Westchester County: Scarsdale, Larchmont, Rye, Purchase, Armonk, Bedford, Katonah

North Jersey: Alpine, Englewood Cliffs, Saddle River, Franklin Lakes, Far Hills

Long Island: Mill Neck, Old Westbury, Manhasset, Great Neck, Cold Spring Harbor, Sag Harbor

The Hamptons: Sagaponack, Water Mill, Bridgehampton, Amagansett, Wainscott

"Luxury advertisers in the Tri-State Area need to reach high net-worth zip codes," added Srinivasan. "We help local advertisers reach their most profitable customers in the most efficient way possible: Zip-code targeted advertising."

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