ZipLocal Inc.

ZipLocal Inc.

March 26, 2007 08:30 ET

ZipLocal Brings Hyper-Local Search to Canadian Neighbourhoods

Next-generation online business directory helps Canadians find the information they need at a local level

TORONTO, ONTARIO--(CCNMatthews - March 26, 2007) -


ZipLocal Inc. (TSX VENTURE:ZIP), formerly redCity Search Company Inc., today announced the launch of ZipLocal (, a new community-powered directory that helps Canadians find local businesses and services faster and easier than ever before.

ZipLocal is a next-generation online business directory that provides a rich, self-defined search experience at the community level. Unlike traditional search engines, ZipLocal understands the notion of neighbourhoods, and helps people find usable information about shops, services, and the local scene in a more targeted, simple, and relevant way. ZipLocal will ultimately become the smartest choice for Canadian advertisers, making local business information more findable and useful than ever before.

"Online search can be a frustrating experience," said Elaine Kunda, ZipLocal president and CEO. "The Web is great for global search and as a vehicle to connect people across the world, but trying to find a good plumber in your neighbourhood is still far too difficult. ZipLocal is working to improve local findability, for both buyers and sellers."

ZipLocal was built on an entirely new platform, using robust databases from the former Zip411, redToronto, and redMississauga. The beta release provides business listings across Canada, with in-depth coverage initially for the Toronto and Montreal metropolitan areas. Future releases will enhance the data further for major markets across the country.

Users can save and colour-code frequently-used addresses, view enhanced business details, tag useful information on community bookmarking site, and even forward search results as text messages to mobile phones. The beta also includes one-click access to driving directions for all business listings.

Additional customization features and services will be added over the coming months, including the ability for users to contribute directly to the site content, providing an ever more relevant and intuitive experience. Advertisers will benefit from the ability to customize their listings, adding the detailed information consumers find useful when making purchase decisions.

"We believe ZipLocal will be welcomed both by users and local businesses across Canada," commented Ms. Kunda. "This is a significant first step in our evolution as we aim to deliver a uniquely intuitive and relevant local search experience."

About ZipLocal Inc.

ZipLocal Inc. (TSX VENTURE:ZIP) is a local business directory that connects buyers and sellers through an intuitive and user-defined interface. It collects and maintains a database of more than 1 million Canadian businesses and attracts on average more than 1 million visitors per month.


This news release may contain forward-looking statements based on management's current projections, beliefs and opinions at the date of this news release. Actual results could differ materially from those anticipated in the statements due to risks and uncertainties which affect the Company's business and operations. Reference should be made to the Company's disclosure documents filed from time to time with Canadian securities regulatory authorities for a detailed description of such risks and uncertainties. The Company takes no responsibility to update forward-looking statements if circumstances or management's projections, beliefs or opinions change.

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