ZipLocal Inc.
TSX VENTURE : ZIP

ZipLocal Inc.

March 29, 2007 19:11 ET

ZipLocal Inc. Announces Search Agreement with Standard Interactive

TORONTO, ONTARIO--(CCNMatthews - March 29, 2007) -

NOT FOR DISTRIBUTION IN THE UNITED STATES OR OVER UNITED STATES WIRE DISTRIBUTION SERVICES

ZipLocal Inc. (TSX VENTURE:ZIP), formerly redCity Search Company Inc., announced today a partnership with Standard Interactive, Canada's premier online music and entertainment network, to provide local directory content through Standard Radio's network of online properties.

"ZipLocal's directory service will provide a convenient and easy to use service for our listeners nationwide," says Stefan Powell, Vice President of Operations for Standard Interactive. "People that visit Standard Radio sites are very loyal. We want to ensure they have meaningful interactions with their favourite stations online as well as easy access to useful local information."

According to Elaine Kunda, President and Chief Executive Officer of ZipLocal, the partnership with Standard Interactive is a clear demonstration of the market demand for relevant local business information.

"Standard Radio has an outstanding network of local stations right across Canada," says Ms. Kunda. "We know that a growing number of Canadians are listening to their favourite Standard stations right at their desks. Now they can get both terrific local radio, and great local search content all in one place. And our advertisers will enjoy even better exposure and access to a relevant, engaged local audience."

Standard Interactive will be the first distribution partner to feature the new ZipLocal and its ground-breaking user interface.

"We are very pleased to be the first media partner to introduce our audience to this new service," says Mr. Powell. "We believe that ZipLocal will be a superior business listing service due to the focus on both what users are looking for and how they want to search."

ABOUT ZIPLOCAL INC.

ZipLocal Inc. (www.ziplocal.com) (TSX VENTURE:ZIP) is a local business directory that connects buyers and sellers through an intuitive and user-defined interface. It collects and maintains a database of more than 1 million Canadian businesses and attracts on average more than 1 million visitors per month.

ABOUT STANDARD INTERACTIVE

Standard Interactive is Canada's premier online music and entertainment network, reaching 3.9 million unique visitors per month across 132 websites (comScore Media Metrix, Jan. 07). Specializing in content publishing, technology solutions and integrated advertising sales, it also syndicates streamed audio and video content to online publishers and advertisers. Standard Interactive is the online division of Standard Radio Inc.

Contact Information

  • Thornley Fallis Communications for ZipLocal
    Michael O'Connor Clarke
    (416) 515-7517, ext. 245
    Email: oconnorclarke@thornleyfallis.com
    or
    Standard Interactive
    Stefan Powell
    Vice President of Operations
    (416) 934-4469
    Email: spowell@sri.ca
    Website: standardinteractive.com