NEW YORK, NY--(Marketwire - Oct 23, 2012) - Zipmark™, a pioneer in mobile and online payments, and 2Go Media™, a Fort Lauderdale-based Internet technology company offering an ecosystem of integrated services designed to help merchants maximize sales, today announced a strategic partnership that enables 2Go Media to accelerate disbursement payments to merchant clients using its iDeals Marketing Platform™.
The iDeals Marketing Platform™ is a powerful self-service marketing solution that equips businesses with unmatched data and functionality to significantly enhance interactions with existing as well as prospective customers in order to maximize sales. The new Zipmark partnership enables businesses using the iDeals Marketing Platform™ to receive electronic, direct-deposit disbursements stemming from sales generated through the 2Go Media network, effectively streamlining the sales cycle to the benefit of 2Go Media customers.
"Zipmark was created to address the payment operations challenges faced every day by enterprises of all sizes," said Jay Bhattacharya, CEO of Zipmark. "Many business owners pay business expenses with paper checks or their own personal credit cards which causes delays and confusion. By adding Zipmark for disbursements, 2Go Media iDeals Marketing Platform™ will be able to disburse secure digital check payments to any businesses in the US from their existing bank account."
Zipmark's unique patented payment platform and user experience will allow 2Go Media to onboard their clients quickly and confidently. "With Zipmark handling merchant payments for sales made through 2Go Media's iDeals Marketing Platform, we can focus on our goal of adding hundreds of thousands of businesses to our ecosystem, and matching them up with the right consumers," said Ted Mooney, CEO of 2Go Media.
In August 2012, Bank of America™ Merchant Services announced a strategic arrangement with 2Go Media giving its merchant services' clients the option to use innovative payment card-linked redemption technology that uses First Data's Offerwise(SM) infrastructure. Deals presented to consumers can be electronically attached to one or more of a consumer's payment cards to enable streamlined and automatic offer redemption. Bank of America Merchant Services' clients can use offers or events posted through the iDeals Marketing Platform™ to increase loyalty in existing customers, reach new markets, increase foot traffic during periods where business is slower than average, and push consumers to follow businesses' social media presence. Consumers benefit from iDeals by easily finding nearby relevant events or offers and redeeming offers with a convenient payment card.
Zipmark's goal is to remove barriers between businesses and their money by bringing the checkbook into the 21st century: reducing the amount of time and money it takes to make a check payment, eliminating the possibility for bounced checks and taking all risk out of the equation for payer and payee alike. Based in New York City, Zipmark was launched by Jay Bhattacharya and Jake Howerton. Zipmark's investors are Village Ventures, Contour Venture Partners, NYC Seed, High Peaks Venture Capital and the New York City Investment Fund.
About 2Go Media
2Go Media is a Fort Lauderdale-based Internet technology company offering an ecosystem of integrated services designed to help merchants maximize sales. The company's flagship product, The iDeals Marketing Platform™, is a powerful self-service marketing solution that equips businesses with unmatched data and functionality to significantly enhance interactions with existing as well as prospective customers.
Through the iDeals Marketing Platform, retailers can develop and market their own unique e-deals and flash sales, as well as manage customer loyalty programs. Pulling from the industry's most comprehensive source of customer data and analytics measuring buying habits across hundreds of millions of consumers, the iDeals Marketing Platform also provides businesses with a blueprint of optimal times to launch their promotions. Retailers distribute offers across an expanding media network that includes leading social media sites (Facebook, Twitter, Google+), search engines (search.travel, Google, Bing), coupon sites (8coupons.com) and local deals sites.
2Go Media is led by Michael Egan, former Chairman and CEO of Alamo Rent A Car and former principal investor in Nantucket Nectars.