SOURCE: ZipRealty

July 14, 2008 08:00 ET

ZipRealty.com Unveils "Price Me Now" Real Estate Prediction Game

Players Predict the Final Sales Price for MLS-Listed Homes in Boston, San Francisco and Seattle

EMERYVILLE, CA--(Marketwire - July 14, 2008) - ZipRealty.com (NASDAQ: ZIPR) launched the online real estate game "Price Me Now" this week, awarding players an IQ score based on predicted sale prices of for-sale homes in Boston, Seattle and the San Francisco Bay Area.

Free to play at http://predict.ziprealty.com, "Price Me Now" players are shown for-sale homes and asked to enter their prediction of the final sales price based on each property's current list price, comparable neighborhood sales and other details. Players earn a Property IQ score ranging from 0 to 200 once a prediction is submitted. Registered players' IQ scores are updated every 15 minutes as more predictions are made. A player's Property IQ is based on a number of factors, including the accuracy of the player's prediction of the final sales price, once a home has sold.

Thousands of for-sale homes in Boston, Seattle and the San Francisco Bay Area are included in the ZipRealty.com "Price Me Now" game. Before entering a prediction, players are encouraged to review all photos and home details available through the game.

"With the market changing daily, everyone seems to have an opinion of the value of listed homes, and we're excited to engage the growing ZipRealty.com community with this real estate prediction game," explains Patrick Lashinsky, ZipRealty's President and CEO. "This game also introduces players to ZipRealty.com features and tools to help them with their real world real estate decisions."

"Price Me Now," developed by the gaming company Realius, is both an easy-to-use real estate game and a prediction market for residential real estate. Players who register at http://predict.ziprealty.com have their IQ score saved and continuously updated compared to other players. Names of individual players who make ten or more predictions will be listed on the ZipRealty.com leaderboard for the community to review.

"We're excited to introduce the 'Price Me Now' game for members of the ZipRealty.com community to help predict home prices in their local markets," said Realius founder and CEO Chuck Teller. "Thousands of real estate enthusiasts, buyers and sellers can test their market knowledge and have fun predicting home prices, comparing their skills to other players and unleashing the collective wisdom of the crowd."

To play "Price Me Now," visit http://predict.ziprealty.com. "Price Me Now" is a trademark of Realius. The price prediction, including the home value prediction, is not a representation or warranty of a home's value, nor ZipRealty's opinion regarding the value of the home. All values and price predictions are merely part of the "Price Me Now" game and are not intended as an assessment of a home's value, and should not be relied upon as such.

About ZipRealty, Inc.

ZipRealty is a full-service residential real estate brokerage firm. The Company utilizes its user-friendly Web site and employee real estate agents to provide homebuyers and sellers with high-quality service and value. ZipRealty's Web site provides users with access to comprehensive local Multiple Listing Services home listings data, as well as other relevant market and neighborhood information. The Company's proprietary business management system and technology platform help to reduce costs, allowing the Company to pass on significant savings to consumers. Founded in 1999, the company operates in 35 major markets in 20 states and the District of Columbia. For more information on ZipRealty, visit www.ziprealty.com or call 1-800-CALL-ZIP.

About Realius

Realius provides the world's first game-based marketing and prediction platform. Realius's casual game platform combines real world data, real world scenarios and straight-forward game mechanics to create an engaging guessing and winning experience for enthusiasts. The games, which can be embedded in our clients' websites, provide unique product-placement platform for firms marketing high value assets such as real estate. The company maintains a destination site at www.realius.com and works closely with partner companies in the real estate brokerage, media and data services industries. The company is privately held and based in Berkeley, California.

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