SOURCE: ZipRealty


February 18, 2010 08:01 ET

ZipRealty's iPhone Application Adds Augmented Reality to Show Nearby Home Information Through Your Camera

The HomeScan Feature Provides Instant Access to Listed and Sold Properties as Well as Neighborhood Info for Mobile House Hunters

EMERYVILLE, CA--(Marketwire - February 18, 2010) - The national real estate brokerage ZipRealty (NASDAQ: ZIPR) ( today released an updated version of its iPhone application that uses augmented reality to enable a person to look through an iPhone to see information about homes listed for sale and recently sold homes. The app shows homes for sale in more than 4,000 cities and neighborhoods where the brokerage operates, and recently sold homes nationwide.

ZipRealty's new HomeScan™ feature (view screenshot here: gives users the opportunity to look through their iPhone, via the camera, and see all the pertinent real estate data about the homes nearby. The app will overlay "for sale" home information on the image, including the address and distance to home. Clicking on a listing shows all details, including prices, interior photos, square footage and third-party value estimates (view screenshot here: A "radar" embedded within the app quickly shows which direction to point the phone to see more homes for sale or recently sold properties -- even if they are behind you -- along with the same detailed information overlaid on the homes' images.

"The ability to point your phone at a home, have HomeScan recognize it as 'for sale,' and then bring up all details -- including interior photos -- takes 'on demand' to a whole new level," said Patrick Lashinsky, president and CEO for ZipRealty. "We're excited about not only giving clients home information on the go, but really making the mobile experience come alive."

Features with this new app include:

--  With HomeScan's radar, home shoppers can see a wider or narrower
    selection of nearby properties by using the 'pinch and zoom' gesture
    on the iPhone touchscreen
--  iPhone users have instant access to all MLS-listed homes for sale
--  Easily view price estimates for homes from Cyberhomes and eppraisal
--  Users can provide direct feedback on the application to ZipRealty via
    the Feedback tab
--  New clients will be able to register for a account
    through the application to view deeper information about the listing,
    comparable sales and neighborhood details
--  Users' accounts will sync with the iPhone application
    after initial login
--  ZipRealty clients can connect with their agents directly though the

The application is free and available in the iPhone App store: Learn how to use the app here:

iPhone users will need a 3GS version of the device and the latest software (3.1) updates to access the newest version of the application. For additional information and more images of the application, please visit

About ZipRealty, Inc.

ZipRealty is a full-service residential real estate brokerage firm. The Company utilizes its user-friendly Web site and employee real estate agents to provide home buyers and sellers with high-quality service and value. ZipRealty's Web site provides users with access to comprehensive local Multiple Listing Services' home listings data, as well as other relevant market and neighborhood information. The Company's proprietary business management system and technology platform help to reduce costs, allowing the Company to pass on significant savings to consumers. Founded in 1999, the company operates in 36 major markets in 22 states and the District of Columbia. For more information on ZipRealty, visit or call 1-800-CALL-ZIP.

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